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Topics Advertising

Brand Studios + Native Advertising + Advertising Sales + Advertising: Other + Multi-Platform Advertising 1,091 Articles

The metaverse will offer these 6 practical opportunities for advertisers

22 June 2022 By Mark Challinor

A holistic digital advertising strategy can be print ad-centric

21 June 2022 By Matthew Snyder

UK advertising alliance drives media publisher revenue

14 June 2022 By Danny Spears

Advertisers want to be adjacent to sustainability, climate change coverage

12 June 2022 By Mark Challinor

Community engagement, digital experiences help media companies boost ad performance

9 June 2022 By Rebecca Alter

Top Advertising Articles Viewed in the Past Month

NTM shares its mission to become Sweden’s best advertising sales organisation

8 June 2022 By Paula Felps

Signs from advertising in the UK show signs of cautionary hope

30 May 2022 By Mark Challinor

E-commerce is here, so media companies need to create their strategy

25 May 2022 By Paula Felps

Five months into 2022, where is media advertising?

25 May 2022 By Mark Challinor

Media advertising 2022: Where are we now and what’s to come?

24 May 2022 By Mark Challinor

McClatchy, Media24, Jagran pivot ad strategies based on data, audience behaviour

17 May 2022 By Michelle Palmer Jones, Paula Felps, Jalisa Haggins

Collaborative selling to ad agencies builds trust in media companies

11 May 2022 By Mark Challinor

Collaborative selling to ad agencies builds trust in news media

10 May 2022 By Mark Challinor

Print advertising remains central to the advertising mix, INMA report shows

28 April 2022 By Dawn McMullan

First-party data, newsletters offer ad revenue opportunities to media

26 April 2022 By Mark Challinor

Kölner Stadtanzeiger finds success selling direct, regionally focused advertising

25 April 2022 By Christian Scherbel

High-impact display ads should not be overlooked as a revenue driver

24 April 2022 By Matthew Snyder

NZME reframes broadband conversation for ad client with empty nester stories

18 April 2022 By Margaret Hawker

News publishers can create revenue, maintain integrity by back-populating native ads

3 April 2022 By Axel Wolrath

Small advertisers can be converted to digital with 3 solutions

16 March 2022 By Jessica Spiegel

4 drivers help create digital offerings that scale for local advertisers

2 March 2022 By Christian Scherbel

Is content marketing the new weapon in the advertiser toolbox?

16 February 2022 By Mark Challinor

Is content marketing the new weapon in our advertiser toolbox?

15 February 2022 By Mark Challinor

5 more digital advertising trends that will help define 2022

2 February 2022 By Mark Challinor

5 more digital advertising trends that will define 2022

1 February 2022 By Mark Challinor

Jagran New Media rejuvenated data research to increase advertising revenue, monetisation

20 January 2022 By Shelley Seale

How news media (and INMA) evolved a decade in only one year

17 January 2022 By Damian Eales

9 ways INMA impacted the news industry in 2021

29 December 2021 By Earl J. Wilkinson

Kleine Zeitung’s annual brand campaign results in 35% advertising recall

26 December 2021 By Andrea Rachbauer

Research shows rise in advertising spend

16 December 2021 By Mark Challinor

Native advertising opportunities are on the rise for news media

14 December 2021 By Mark Challinor

Newspaper ad spend, native ad opportunities are on the rise

14 December 2021 By Mark Challinor

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