Topics Advertising

Brand Studios + Native Advertising + Advertising Retention + Multi-Platform Advertising + COVID-19 32 Articles

Post-pandemic realities require a new approach to advertising

10 August 2022 By Paula Felps

Sponsored content offers opportunity for media to grow revenue

10 August 2022 By Matthew Snyder

Upcoming Webinar: The pandemic changed the way ad buyers think

7 August 2022 By Paula Felps

Is content marketing the new weapon in the advertiser toolbox?

16 February 2022 By Mark Challinor

Is content marketing the new weapon in our advertiser toolbox?

15 February 2022 By Mark Challinor

Top Advertising Articles Viewed in the Past Month

NBC streams holiday shopping event from pandemic-safe sets

7 June 2021 By Dana Haller

YouTube, newsletters underpin content marketing trends coming out of pandemic

2 June 2021 By Sean Stanleigh

Tampa Bay Times moves to print publishing twice a week

21 December 2020 By Brie Logsdon

Sports marketing makes pivot in 2020, advertisers get back in the game

17 December 2020 By Sean Stanleigh

In-house branded content agency The Kit proves a creative revenue stream for Torstar

16 December 2020 By Shelley Seale

LNP initiative helps businesses challenged by COVID-19

2 December 2020 By Alexandra Henry

Advance Local increases ad revenue stream through podcasting

11 November 2020 By Shelley Seale

Globe and Mail offers 5 key insights to support advertisers, readers during COVID

22 October 2020 By Shelley Seale

Spokesman-Review’s COVID ad campaign brings in US$200,000+, supports local businesses

10 August 2020 By Kathleen Coleman

Listing service at Winnipeg Free Press connects businesses with customers amidst pandemic

4 May 2020 By Erin Lebar

Press Democrat helps local businesses get word out during lockdown

27 April 2020 By Karleen Arnink-Pate

Research: Advertisers benefit from the credibility of news media

27 April 2020 By Erik Grimm

Bay Area News Group increases digital advertising results with in-house SaaS platform

1 December 2019 By Olga Mitina

How news media companies can grow revenue through promotions

23 October 2019 By Shelley Seale

Focus on the “why” of an advertising plan to win over clients

1 October 2019 By Darrell Kunken

5 current content marketing trends for media advertisers

8 September 2019 By Sean Stanleigh

Alabama Media Group’s hit social media series also wins big with advertisers

5 September 2019 By Sara Dyer

Helping advertisers use business outcomes as a form of attribution

12 August 2019 By Darrell Kunken

Chicago Tribune’s Studio 1847 exceeds targets with Groupon Coupon native ad campaign

4 June 2019 By Laura Strom

From Amazon to local advertisers, 5 news brands learn to better engage

15 May 2019 By Dawn McMullan

Key to digital advertising: viewability metrics

14 May 2019 By Newsplexer Projects

Ledger Dispatch uses AR to boost ad revenue, bring print news to life

1 May 2019 By Jack Mitchell

Bloomberg advertising format is responsive to client, user

15 April 2019 By Carlos Mella

Advertising clients need help honouring privacy laws while mining key data

24 February 2019 By Darrell Kunken

Bay Area News Group launches digital advertising tool for Realtors

21 January 2019 By Olga Mitina

Tribune’s Studio 1847 scores big on social media with Snowfall campaign

27 November 2018 By Laura Strom

Automation helps publishers report better data to ad customers more quickly

19 November 2018 By Darrell Kunken

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