Topics Advertising

Brand Studios + New Product Development + Microsoft + Self-Service Advertising + Adblocking + E-Commerce 18 Articles

Telegraph collects data for newsroom to underpin subscription-first model

21 March 2022 By Michelle Palmer Jones

Helsingin Sanomat reinvented print media for younger audiences

19 January 2022 By Shelley Seale

INM’s Programmatic Plus takes advertising to the next level

29 November 2021 By Brian Sheehan

4 tools help news publishers prepare for disappearance of third-party cookies

24 October 2021 By Christoph Pleitgen

Adresseavisen’s visual campaign emphasises the importance of sustainability for local ad client

2 September 2021 By Michelle Bjellmo

Top Advertising Articles Viewed in the Past Month

The rise of direct e-commerce offers media a smart revenue path

23 May 2021 By David Jeremias Vogt

Dagens Nyheter e-commerce revenue stream doubles since 2019 launch

14 April 2021 By Shelley Seale

NRC launches its NRC Audio App podcast platform

8 March 2021 By Paula Felps

Dennis Publishing boosts revenue through acquisitions and affiliate content-to-commerce models

18 November 2020 By Dawn McMullan

How Aftonbladet is capitalising on a new revenue stream: e-commerce

4 October 2020 By Shelley Seale

Using first-party data, Mediahuis Data Studio grows data-driven ad campaigns

19 August 2020 By Heleen De Winne

How to optimise ad revenue without sacrificing user experience

29 July 2020 By Shelley Seale

Mediafin platform unites Belgian business community during pandemic

28 June 2020 By Tom Michiels

Ekstra Bladet, JP/Politikens Hus launch platform to address third-party data blocking

9 December 2019 By Signe Skarequist & Kasper Worm-Petersen

Schibsted study identifies what really makes a native ad campaign successful

2 September 2019 By Alexander Frid Kahn

Ekstra Bladet connects female Millennials, advertisers with Shero niche media brand

30 June 2019 By Mette Pabst

Bonnier News Brand Studio campaign builds brand, targets business clients for telecom

2 June 2019 By Matilda Olsén

Bonnier News Brand Studio creates VR campaign for coffee advertiser

14 January 2019 By Matilda Olsén

First

Prev

1

Next

Last

Why Become A Member?

Strategic Reports

Total access to all INMA reports on just-in-time topics, trends, and case studies
Member Directory

The most powerful tool in media: global peer connections at the leading companies
Industry Headlines

Daily news industry headlines personally curated by INMA, inclusive of archives
Best Practices

Thousands of best practices and case studies to grow audience, revenue, and brand
Crowdsourced Ideas

Learn what fellow INMA members are prioritising: most-read, social shares, searches
Conference Presentations

Thousands of INMA conference presentations for ideation and benchmarking
Webinars

Bring INMA to your computer or phone with exclusive case study-based Webinars
Newsletters

Subscribe to 20+ newsletters by latest content, topic, or world region
Conference Discounts

Members enjoy up to 50% registration discounts on INMA conferences worldwide

Become A Member

Already have an account? Log in now

By continuing to browse or by clicking “ACCEPT,” you agree to the storing of cookies on your device to enhance your site experience. To learn more about how we use cookies, please see our privacy policy.

I ACCEPT