Topics Advertising

Brand Studios + New Product Development + Facebook + Advertising Retention + Multi-Platform Advertising + Adblocking 27 Articles

NTM shares its mission to become Sweden’s best advertising sales organisation

8 June 2022 By Paula Felps

Telegraph collects data for newsroom to underpin subscription-first model

21 March 2022 By Michelle Palmer Jones

Helsingin Sanomat reinvented print media for younger audiences

19 January 2022 By Shelley Seale

INM’s Programmatic Plus takes advertising to the next level

29 November 2021 By Brian Sheehan

Customer experience reaches new highs with smarter ad data, tech

16 November 2021 By Mark Challinor

Top Advertising Articles Viewed in the Past Month

Adresseavisen’s visual campaign emphasises the importance of sustainability for local ad client

2 September 2021 By Michelle Bjellmo

Dagens Nyheter e-commerce revenue stream doubles since 2019 launch

14 April 2021 By Shelley Seale

NRC launches its NRC Audio App podcast platform

8 March 2021 By Paula Felps

Irish Times initiative boosts advertising partnerships during pandemic

10 February 2021 By Shelley Seale

Irish Times video + print campaign drives success for Land Rover

12 November 2020 By Paula Felps

How Aftonbladet is capitalising on a new revenue stream: e-commerce

4 October 2020 By Shelley Seale

24sata uses friendship as the foundation of Vichy advertising campaign

27 August 2020 By Marko Janković & Tea Tolić

Using first-party data, Mediahuis Data Studio grows data-driven ad campaigns

19 August 2020 By Heleen De Winne

How to optimise ad revenue without sacrificing user experience

29 July 2020 By Shelley Seale

As traditional media gains relevance over social media, what happens to advertising?

27 July 2020 By Erik Grimm

The coronavirus crisis is a media crisis, but it could be worse

29 June 2020 By Eirik H. Winsnes

Mediafin platform unites Belgian business community during pandemic

28 June 2020 By Tom Michiels

Facebook, Google face off with Australian publishers after remuneration mandate

17 June 2020 By L. Carol Christopher

Research: Advertisers benefit from the credibility of news media

27 April 2020 By Erik Grimm

Ekstra Bladet, JP/Politikens Hus launch platform to address third-party data blocking

9 December 2019 By Signe Skarequist & Kasper Worm-Petersen

Mittmedia data science helps improve ad retention

13 October 2019 By Magnus Engström & Henrik Mazzanti

Schibsted study identifies what really makes a native ad campaign successful

2 September 2019 By Alexander Frid Kahn

Ekstra Bladet connects female Millennials, advertisers with Shero niche media brand

30 June 2019 By Mette Pabst

Bonnier News Brand Studio campaign builds brand, targets business clients for telecom

2 June 2019 By Matilda Olsén

El Comercio, News Corp Australia, FT on tilting advertising landscape

17 May 2019 By Newsplexer Projects

Bonnier News Brand Studio creates VR campaign for coffee advertiser

14 January 2019 By Matilda Olsén

Bonnier Next builds predictive, data-driven employment ad platform

11 December 2018 By Alexander Tatidis

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