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Topics Advertising

Brand Studios + New Product Development + Advertising Retention + Marketing Services + Mobile Advertising + Native Advertising + Multi-Platform Advertising + Google + Advertising: Other + Programmatic 13 Articles

News publishers hold natural advantages in evolving events space

26 December 2022 By Razlan Manjaji

SPH’s in-house brand safety classification AI helps expand ad inventory

29 November 2021 By Gibson Ni

SCMP Signal improves ad targeting with brand suitability

7 June 2021 By Timmy Bankole

SCMP leads the exit from the open marketplace

15 March 2021 By Ian Hocking

Singapore Press Holdings campaign spurs physical retail shopping for advertisers

4 January 2021 By Fred Lai

INMA 30 Under 30: Weijun Lu of South China Morning Post

21 October 2020 By Dawn McMullan

SCMP branded content campaign with Qantas Airways revives interest in airline

20 September 2020 By Paula Felps

Canadian publishers launch ad platform while Australian media battles renumeration with Big Tech

16 June 2020 By L. Carol Christopher

Programmatic has taken a huge hit, but opportunities can be found

12 May 2020 By Brie Logsdon & Dawn McMullan

COVID-19 coverage sparks massive increases in subscription starts, engagement

23 March 2020 By Dawn McMullan

Case studies, survey preview what COVID-19 is doing to advertising revenue

19 March 2020 By Shelley Seale

SPH Magazines launches audience targeting capability for advertisers

13 August 2019 By Hafizah Hazahal

Averting the retail apocalypse: lessons from 2 Singapore malls

12 May 2019 By Hafizah Hazahal

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