LIVE NOW: Day 2 of South Asia News Media Summit is live now, register for free

Topics Advertising

Brand Studios + New Product Development + Advertising Retention + Marketing Services + Mobile Advertising + Multi-Platform Advertising 6 Articles

SPH’s in-house brand safety classification AI helps expand ad inventory

29 November 2021 By Gibson Ni

SCMP Signal improves ad targeting with brand suitability

7 June 2021 By Timmy Bankole

Singapore Press Holdings campaign spurs physical retail shopping for advertisers

4 January 2021 By Fred Lai

INMA 30 Under 30: Weijun Lu of South China Morning Post

21 October 2020 By Dawn McMullan

SCMP branded content campaign with Qantas Airways revives interest in airline

20 September 2020 By Paula Felps

Top Advertising Articles Viewed in the Past Month

Averting the retail apocalypse: lessons from 2 Singapore malls

12 May 2019 By Hafizah Hazahal

First

Prev

1

Next

Last

Why Become A Member?

Strategic Reports

Total access to all INMA reports on just-in-time topics, trends, and case studies
Member Directory

The most powerful tool in media: global peer connections at the leading companies
Industry Headlines

Daily news industry headlines personally curated by INMA, inclusive of archives
Best Practices

Thousands of best practices and case studies to grow audience, revenue, and brand
Crowdsourced Ideas

Learn what fellow INMA members are prioritising: most-read, social shares, searches
Conference Presentations

Thousands of INMA conference presentations for ideation and benchmarking
Webinars

Bring INMA to your computer or phone with exclusive case study-based Webinars
Newsletters

Subscribe to 20+ newsletters by latest content, topic, or world region
Conference Discounts

Members enjoy up to 50% registration discounts on INMA conferences worldwide

Become A Member

Already have an account? Log in now

By continuing to browse or by clicking “ACCEPT,” you agree to the storing of cookies on your device to enhance your site experience. To learn more about how we use cookies, please see our privacy policy.

I ACCEPT