Topics Advertising

Brand Studios + New Product Development + Advertising Retention + Apple + Google + E-Commerce 111 Articles

McClatchy, Media24, Jagran pivot ad strategies based on data, audience behaviour

17 May 2022 By Michelle Palmer Jones, Paula Felps, Jalisa Haggins

Ekstra Bladet prepares for a privacy-centric advertising ecosystem

11 May 2022 By Paula Felps

First-party data, newsletters offer ad revenue opportunities to media

26 April 2022 By Mark Challinor

Telegraph collects data for newsroom to underpin subscription-first model

21 March 2022 By Michelle Palmer Jones

NZME breathes new life into market with a quarterly fashion magazine

7 March 2022 By Katie Mills

Top Advertising Articles Viewed in the Past Month

India’s competition watchdog follows up on publisher complaints about Google

20 February 2022 By L. Carol Christopher

3 phases take advertising offerings from raw products to profitability

17 February 2022 By Mark Challinor

Is content marketing the new weapon in our advertiser toolbox?

15 February 2022 By Mark Challinor

From FLoC to Topics: what the Google shift means for publishers

25 January 2022 By Earl J. Wilkinson

Helsingin Sanomat reinvented print media for younger audiences

19 January 2022 By Shelley Seale

Books, sports merchandise offer compelling e-commerce opportunities

4 January 2022 By Phil Schroder

Native advertising opportunities are on the rise for news media

14 December 2021 By Mark Challinor

Media companies need these 5 actions to provide real solutions to advertisers

8 December 2021 By Shelley Seale

Use these 3 strategies for ad teams charged with e-commerce

2 December 2021 By Mark Challinor

Should ad sales teams take over e-commerce efforts?

1 December 2021 By Mark Challinor

Are ad sales teams and e-commerce a good fit for media’s future?

1 December 2021 By Mark Challinor

SPH’s in-house brand safety classification AI helps expand ad inventory

29 November 2021 By Gibson Ni

INM’s Programmatic Plus takes advertising to the next level

29 November 2021 By Brian Sheehan

Is there a case for going ad free?

28 November 2021 By Jodie Hopperton

Decrypt Media helps media make sense of crypto

21 November 2021 By Michelle Palmer Jones

South China Morning Post explores blockchain technology with Artifacts

8 November 2021 By Michelle Palmer Jones

Canadian Liberals’ first 100 days prioritise level digital playing field

4 November 2021 By L. Carol Christopher

Time magazine explores the crypto space with TIMEPieces

1 November 2021 By Michelle Palmer Jones

4 tools help news publishers prepare for disappearance of third-party cookies

24 October 2021 By Christoph Pleitgen

ACCC report finds Google ad tech dominance harms media, makes 6 recommendations

17 October 2021 By L. Carol Christopher

3 business opportunities of commerce as a product

14 October 2021 By Jodie Hopperton

Survey shares media companies’ thoughts on first-party data model

13 October 2021 By Shelley Seale

Product teams must align mechanics of commerce with advertising, journalism

13 October 2021 By Jodie Hopperton

Is BuzzFeed’s approach to advertising a lesson for all news publishers?

11 October 2021 By Mark Challinor

Sometimes circumnavigating the product process is OK

28 September 2021 By Jodie Hopperton

6 strategies Editora Globo’s G.Lab leans on for branded content success

27 September 2021 By Edward Pimenta & Tiago Afonso

INMA launches Advertising Initiative

23 September 2021 By Dawn McMullan

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