Topics Advertising

Brand Studios + Multi-Platform Advertising + Programmatic + Apple + Self-Service Advertising 19 Articles

Kölner Stadtanzeiger finds success selling direct, regionally focused advertising

25 April 2022 By Christian Scherbel

4 drivers help create digital offerings that scale for local advertisers

2 March 2022 By Christian Scherbel

New European law protects readers, media from real-time bidding dangers

16 February 2022 By Michelle Palmer Jones

Serve local advertisers by scaling digital direct sales in the long tail of print

30 January 2022 By Christian Scherbel

INM’s Programmatic Plus takes advertising to the next level

29 November 2021 By Brian Sheehan

Top Advertising Articles Viewed in the Past Month

Customer experience reaches new highs with smarter ad data, tech

16 November 2021 By Mark Challinor

Adresseavisen’s visual campaign emphasises the importance of sustainability for local ad client

2 September 2021 By Michelle Bjellmo

Irish Times video + print campaign drives success for Land Rover

12 November 2020 By Paula Felps

The Guardian shares its programmatic strategy as third-party data disappears

23 September 2020 By Shelley Seale

24sata uses friendship as the foundation of Vichy advertising campaign

27 August 2020 By Marko Janković & Tea Tolić

Using first-party data, Mediahuis Data Studio grows data-driven ad campaigns

19 August 2020 By Heleen De Winne

As traditional media gains relevance over social media, what happens to advertising?

27 July 2020 By Erik Grimm

Is news media ready for the growth opportunities in a cookieless future?

29 April 2020 By Shelley Seale

COVID-19 coverage sparks massive increases in subscription starts, engagement

23 March 2020 By Dawn McMullan

Mobile trends for 2020: apps, advertising, and AI

18 December 2019 By Shelley Seale

Schibsted study identifies what really makes a native ad campaign successful

2 September 2019 By Alexander Frid Kahn

Bonnier News Brand Studio campaign builds brand, targets business clients for telecom

2 June 2019 By Matilda Olsén

Bonnier News Brand Studio creates VR campaign for coffee advertiser

14 January 2019 By Matilda Olsén

Bonnier Next builds predictive, data-driven employment ad platform

11 December 2018 By Alexander Tatidis

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