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Topics Advertising

Brand Studios + Multi-Platform Advertising + Programmatic + Apple + Native Advertising + COVID-19 + Adblocking + Self-Service Advertising + Microsoft 413 Articles

Hindu Group creates successful branded content campaign for ed-tech start-up

22 January 2023 By Lavanya Rangarajan

Ekstra Bladet teams with software company to explain whistleblower law

19 January 2023 By Joen Jay Dahl

Braille cover wraps, clever partnerships lead way in 2023 print innovations

12 January 2023 By Lewis Boulton

The Hindu creates nostalgic, engaging campaign for iconic brand

11 January 2023 By Lavanya Rangarajan

ABP Group sweetens the deal with Cadbury Gaane Mishti campaign, event

9 January 2023 By Sumilita Auddy

Top Advertising Articles Viewed in the Past Month

City Press creates Money Makeover boot camp with financial services client

5 January 2023 By Gayle Edmunds

These 3 advertising revenue generators offer opportunity in 2023

28 December 2022 By Christian Scherbel

Should advertisers worry about brand safety on social media?

27 December 2022 By Shazia Khan

News publishers hold natural advantages in evolving events space

26 December 2022 By Razlan Manjaji

Slobodna Dalmacija touches the past with modern flavour in ad campaign for bakery

22 December 2022 By Vlado Ozretić

City Press, Daily Sun increase engagement with ad campaign about menstruation

11 December 2022 By Gayle Edmunds

ABP extends its reach by creating new ad solutions during national festival

30 November 2022 By Paula Felps

The Guardian exemplifies media’s role in sustainability

14 November 2022 By Mark Challinor

The future of media ad sales involves happy team members

8 November 2022 By Mark Challinor

Integrating lead generation into shoppable holiday ads offers opportunity for publishers

31 October 2022 By Matthew Snyder

What factors are driving the news industry’s revenue challenges?

25 October 2022 By Justin Eisenband

Newsletters, branded content help news media capitalise on first-party data

20 October 2022 By Amelia Labovitch

Examiner Group creates dynamic advertising experience for EZ Living Interiors

11 October 2022 By Brendan Whyte

Weather-related ads show power of contextual advertising

6 October 2022 By Matthew Snyder

Self-service advertising has many pros for media companies, advertisers

2 October 2022 By Mark Challinor

Direct advertising has its pros and cons

28 September 2022 By Mark Challinor

Direct advertising, self-serve advertising have their pros and cons

27 September 2022 By Mark Challinor

Trusted branded content is a revenue win

13 September 2022 By Mark Challinor

E-commerce initiative pays off with SHOP by SPH Media

12 September 2022 By Amy Leo

Trusted branded content is a revenue win for media companies, advertisers

7 September 2022 By Mark Challinor

Is Apple News an option for local news publishers?

31 August 2022 By Matthew Snyder

The new digital ad ecosystem relies on these 5 components

31 August 2022 By Paula Felps

6 things media companies should know about ad tech companies

21 August 2022 By Mark Challinor

Branded content can improve ad reach and boost revenue

17 August 2022 By Paula Felps

Understanding the role of print advertising in a digital world

16 August 2022 By Chandler Wieberg

Post-pandemic realities require a new approach to advertising

10 August 2022 By Paula Felps

Sponsored content offers opportunity for media to grow revenue

10 August 2022 By Matthew Snyder

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