Topics Advertising

Brand Studios + Multi-Platform Advertising + Programmatic + Apple + Native Advertising + COVID-19 + Adblocking + Self-Service Advertising + Digital Advertising 22 Articles

News publishers hold natural advantages in evolving events space

26 December 2022 By Razlan Manjaji

E-commerce initiative pays off with SHOP by SPH Media

12 September 2022 By Amy Leo

NZME, Tempo Digital share digital ad wins among changing expectations

17 July 2022 By Jalisa Haggins & Paula Felps

SPH’s in-house brand safety classification AI helps expand ad inventory

29 November 2021 By Gibson Ni

Digital advertising urgency is accelerating news media focus on data

22 July 2021 By Earl J. Wilkinson

Top Advertising Articles Viewed in the Past Month

JoongAng Ilbo targets young female readers with YouTube channel

19 July 2021 By Michelle Palmer Jones

South China Morning Post’s Lighthouse data platform builds highly accurate user profiles

18 July 2021 By Shelley Seale

KG Media leans into its most resilient audience and ad platform: digital

15 July 2021 By Chandler Wieberg

July INMA APAC Summit focuses on evolving news media business

9 June 2021 By Dawn McMullan

SCMP Signal improves ad targeting with brand suitability

7 June 2021 By Timmy Bankole

SCMP leads the exit from the open marketplace

15 March 2021 By Ian Hocking

Singapore Press Holdings campaign spurs physical retail shopping for advertisers

4 January 2021 By Fred Lai

INMA 30 Under 30: Weijun Lu of South China Morning Post

21 October 2020 By Dawn McMullan

Virtual Beerfest is a refreshing live event experiment for Singapore Press Holdings

29 September 2020 By Ian Lim

SCMP branded content campaign with Qantas Airways revives interest in airline

20 September 2020 By Paula Felps

SCMP acts offensively, not defensively, about ad challenges

24 August 2020 By Shelley Seale

Singapore Press Holdings delivers value, ad revenue via captive print audiences

9 June 2020 By Fred Lai

Eenadu shares 4 building blocks of ad team leadership during COVID

25 May 2020 By Brie Logsdon

Programmatic has taken a huge hit, but opportunities can be found

12 May 2020 By Brie Logsdon & Dawn McMullan

Singapore Press Holdings innovates print advertising by adding digital aspects

29 April 2020 By Fred Lai

COVID-19 coverage sparks massive increases in subscription starts, engagement

23 March 2020 By Dawn McMullan

SPH Magazines launches audience targeting capability for advertisers

13 August 2019 By Hafizah Hazahal

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