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Topics Advertising

Brand Studios + Multi-Platform Advertising + Programmatic + Apple + Native Advertising 34 Articles

Right mixture of cross-media ad offers will bring in revenue

6 July 2022 By Mark Challinor

The right mixture of cross-media ad offers will bring in revenue

5 July 2022 By Mark Challinor

NTM shares its mission to become Sweden’s best advertising sales organisation

8 June 2022 By Paula Felps

Kölner Stadtanzeiger finds success selling direct, regionally focused advertising

25 April 2022 By Christian Scherbel

News publishers can create revenue, maintain integrity by back-populating native ads

3 April 2022 By Axel Wolrath

Top Advertising Articles Viewed in the Past Month

4 drivers help create digital offerings that scale for local advertisers

2 March 2022 By Christian Scherbel

New European law protects readers, media from real-time bidding dangers

16 February 2022 By Michelle Palmer Jones

Serve local advertisers by scaling digital direct sales in the long tail of print

30 January 2022 By Christian Scherbel

INM’s Programmatic Plus takes advertising to the next level

29 November 2021 By Brian Sheehan

Customer experience reaches new highs with smarter ad data, tech

16 November 2021 By Mark Challinor

Adresseavisen’s visual campaign emphasises the importance of sustainability for local ad client

2 September 2021 By Michelle Bjellmo

Schibsted Partnerstudio creates playful video campaign for Nordic retail giant

27 July 2021 By Mads Gudim Burheim

24sata partners with miss7 brand on #Pinkypromiss native ad campaign

2 June 2021 By Petra Dugandžić, Nives Jekić, Ante Franotović

Ekstra Bladet turns its Web site into a home cinema during lockdown

31 May 2021 By Joen Jay Dahl

Irish Times video + print campaign drives success for Land Rover

12 November 2020 By Paula Felps

Schibsted branded content campaign creates interest in everyday travel for advertiser

4 November 2020 By David Gustavsen Tvetene

The Guardian shares its programmatic strategy as third-party data disappears

23 September 2020 By Shelley Seale

24sata uses friendship as the foundation of Vichy advertising campaign

27 August 2020 By Marko Janković & Tea Tolić

Using first-party data, Mediahuis Data Studio grows data-driven ad campaigns

19 August 2020 By Heleen De Winne

As traditional media gains relevance over social media, what happens to advertising?

27 July 2020 By Erik Grimm

Is news media ready for the growth opportunities in a cookieless future?

29 April 2020 By Shelley Seale

COVID-19 coverage sparks massive increases in subscription starts, engagement

23 March 2020 By Dawn McMullan

Bonnier and partners team up against climate change with successful native ad campaign

2 February 2020 By Therese Färsjö

24sata advertisers engage Millennials with campaign about female sexuality

27 January 2020 By Tea Tolić & Marko Janković

Mobile trends for 2020: apps, advertising, and AI

18 December 2019 By Shelley Seale

Does media’s advertising past + its audience present equal the revenue future?

2 October 2019 By Dawn McMullan

5 media companies share their successful advertising strategies

23 September 2019 By Newsplexer Projects

Schibsted study identifies what really makes a native ad campaign successful

2 September 2019 By Alexander Frid Kahn

News UK shares its ongoing debate between editorial and advertorial

25 July 2019 By Shelley Seale

Ekstra Bladet connects female Millennials, advertisers with Shero niche media brand

30 June 2019 By Mette Pabst

Bonnier News Brand Studio campaign builds brand, targets business clients for telecom

2 June 2019 By Matilda Olsén

Russmedia increases logins, engagement, revenue with gamification model

6 February 2019 By Shelley Seale

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