Topics Advertising

Brand Studios + Multi-Platform Advertising + Programmatic + Apple + E-Commerce 25 Articles

In-banner video ads should be a top priority for news publishers

25 May 2022 By Matthew Snyder

Books, sports merchandise offer compelling e-commerce opportunities

4 January 2022 By Phil Schroder

Is BuzzFeed’s approach to advertising a lesson for all news publishers?

11 October 2021 By Mark Challinor

Apple Pay dominates mobile payments in the wake of COVID-19

24 August 2021 By Lorna White

NBC streams holiday shopping event from pandemic-safe sets

7 June 2021 By Dana Haller

Top Advertising Articles Viewed in the Past Month

YouTube, newsletters underpin content marketing trends coming out of pandemic

2 June 2021 By Sean Stanleigh

In-house branded content agency The Kit proves a creative revenue stream for Torstar

16 December 2020 By Shelley Seale

These 4 e-commerce pandemic trends are likely to stay

29 June 2020 By Jessica Robinson

Programmatic has taken a huge hit, but opportunities can be found

12 May 2020 By Brie Logsdon & Dawn McMullan

Is news media ready for the growth opportunities in a cookieless future?

29 April 2020 By Shelley Seale

7 ways publishers can help their advertisers right now

24 March 2020 By Ameet Shah

COVID-19 coverage sparks massive increases in subscription starts, engagement

23 March 2020 By Dawn McMullan

The short- and long-term impact of COVID-19 to news publishers

22 March 2020 By Ken Harding

Bay Area News Group increases digital advertising results with in-house SaaS platform

1 December 2019 By Olga Mitina

How news media companies can grow revenue through promotions

23 October 2019 By Shelley Seale

5 current content marketing trends for media advertisers

8 September 2019 By Sean Stanleigh

Alabama Media Group’s hit social media series also wins big with advertisers

5 September 2019 By Sara Dyer

Helping advertisers use business outcomes as a form of attribution

12 August 2019 By Darrell Kunken

Chicago Tribune’s Studio 1847 exceeds targets with Groupon Coupon native ad campaign

4 June 2019 By Laura Strom

From Amazon to local advertisers, 5 news brands learn to better engage

15 May 2019 By Dawn McMullan

Key to digital advertising: viewability metrics

14 May 2019 By Newsplexer Projects

Ledger Dispatch uses AR to boost ad revenue, bring print news to life

1 May 2019 By Jack Mitchell

Bloomberg advertising format is responsive to client, user

15 April 2019 By Carlos Mella

Bay Area News Group launches digital advertising tool for Realtors

21 January 2019 By Olga Mitina

Tribune’s Studio 1847 scores big on social media with Snowfall campaign

27 November 2018 By Laura Strom

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