Topics Advertising

Brand Studios + Multi-Platform Advertising + Programmatic + Apple + COVID-19 + Adblocking + New Product Development 406 Articles

Kölner Stadt-Anzeiger Medien turned 200 print-only advertisers into digital buyers

30 January 2023 By Christian Scherbel

Ekstra Bladet teams with software company to explain whistleblower law

19 January 2023 By Joen Jay Dahl

Braille cover wraps, clever partnerships lead way in 2023 print innovations

12 January 2023 By Lewis Boulton

The Hindu creates nostalgic, engaging campaign for iconic brand

11 January 2023 By Lavanya Rangarajan

Russmedia introduces employer reviews on job portal, increasing engagement for ländlejob.at

10 January 2023 By Claudia Nessler

Top Advertising Articles Viewed in the Past Month

ABP Group sweetens the deal with Cadbury Gaane Mishti campaign, event

9 January 2023 By Sumilita Auddy

These 3 advertising revenue generators offer opportunity in 2023

28 December 2022 By Christian Scherbel

Should advertisers worry about brand safety on social media?

27 December 2022 By Shazia Khan

Reader acceptance of ad-supported video opens door for personalised content

13 December 2022 By Matthew Snyder

ABP extends its reach by creating new ad solutions during national festival

30 November 2022 By Paula Felps

The Guardian exemplifies media’s role in sustainability

14 November 2022 By Mark Challinor

The future of media ad sales involves happy team members

8 November 2022 By Mark Challinor

Integrating lead generation into shoppable holiday ads offers opportunity for publishers

31 October 2022 By Matthew Snyder

What factors are driving the news industry’s revenue challenges?

25 October 2022 By Justin Eisenband

Hanza Media reinvents print with the GG Pop Up Paper

16 October 2022 By Srđan Sandić

Examiner Group creates dynamic advertising experience for EZ Living Interiors

11 October 2022 By Brendan Whyte

Weather-related ads show power of contextual advertising

6 October 2022 By Matthew Snyder

Direct advertising has its pros and cons

28 September 2022 By Mark Challinor

Direct advertising, self-serve advertising have their pros and cons

27 September 2022 By Mark Challinor

E-commerce initiative pays off with SHOP by SPH Media

12 September 2022 By Amy Leo

Is Apple News an option for local news publishers?

31 August 2022 By Matthew Snyder

The new digital ad ecosystem relies on these 5 components

31 August 2022 By Paula Felps

6 things media companies should know about ad tech companies

21 August 2022 By Mark Challinor

Branded content can improve ad reach and boost revenue

17 August 2022 By Paula Felps

Understanding the role of print advertising in a digital world

16 August 2022 By Chandler Wieberg

Post-pandemic realities require a new approach to advertising

10 August 2022 By Paula Felps

Sponsored content offers opportunity for media to grow revenue

10 August 2022 By Matthew Snyder

Media companies must help brands add something extra

3 August 2022 By Paula Felps

Local advertising offers opportunity in times of falling programmatic campaigns

20 July 2022 By Christian Scherbel

Right mixture of cross-media ad offers will bring in revenue

6 July 2022 By Mark Challinor

The right mixture of cross-media ad offers will bring in revenue

5 July 2022 By Mark Challinor

Bild’s #TogetherAgainstCorona campaign encourages vaccinations

5 July 2022 By Claudius Senst

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