Topics Advertising

Brand Studios + Multi-Platform Advertising + Programmatic + Apple + Advertising Sales 34 Articles

UK advertising alliance drives media publisher revenue

14 June 2022 By Danny Spears

NTM shares its mission to become Sweden’s best advertising sales organisation

8 June 2022 By Paula Felps

Local advertisers need easy, specialised solutions for digital packages

5 June 2022 By Christian Scherbel

Kölner Stadtanzeiger finds success selling direct, regionally focused advertising

25 April 2022 By Christian Scherbel

Small advertisers can be converted to digital with 3 solutions

16 March 2022 By Jessica Spiegel

Top Advertising Articles Viewed in the Past Month

4 drivers help create digital offerings that scale for local advertisers

2 March 2022 By Christian Scherbel

New European law protects readers, media from real-time bidding dangers

16 February 2022 By Michelle Palmer Jones

Serve local advertisers by scaling digital direct sales in the long tail of print

30 January 2022 By Christian Scherbel

INM’s Programmatic Plus takes advertising to the next level

29 November 2021 By Brian Sheehan

Customer experience reaches new highs with smarter ad data, tech

16 November 2021 By Mark Challinor

Adresseavisen’s visual campaign emphasises the importance of sustainability for local ad client

2 September 2021 By Michelle Bjellmo

Irish Times podcasts find perfect pairing with chocolatier

24 January 2021 By Paula Felps

Irish Times video + print campaign drives success for Land Rover

12 November 2020 By Paula Felps

The Guardian shares its programmatic strategy as third-party data disappears

23 September 2020 By Shelley Seale

24sata uses friendship as the foundation of Vichy advertising campaign

27 August 2020 By Marko Janković & Tea Tolić

Using first-party data, Mediahuis Data Studio grows data-driven ad campaigns

19 August 2020 By Heleen De Winne

As traditional media gains relevance over social media, what happens to advertising?

27 July 2020 By Erik Grimm

Is news media ready for the growth opportunities in a cookieless future?

29 April 2020 By Shelley Seale

Research: Advertisers benefit from the credibility of news media

27 April 2020 By Erik Grimm

COVID-19 coverage sparks massive increases in subscription starts, engagement

23 March 2020 By Dawn McMullan

Availability, cost efficiency are key factors in Sweden media’s e-learning platform for ad sales

9 March 2020 By Thomas Sundgren

Prioritising data for reader revenue versus advertising performance

6 February 2020 By Shelley Seale

How an e-learning platform is transforming Swedish media advertising departments

3 February 2020 By Thomas Sundgren

Mobile trends for 2020: apps, advertising, and AI

18 December 2019 By Shelley Seale

Mittmedia data science helps improve ad retention

13 October 2019 By Magnus Engström & Henrik Mazzanti

News media companies still finding balance between reader, advertiser revenue

24 September 2019 By Newsplexer Projects

Schibsted study identifies what really makes a native ad campaign successful

2 September 2019 By Alexander Frid Kahn

Why Helsingin Sanomat's “The Land of Free Press” campaign resonated with readers, advertisers

28 August 2019 By Shelley Seale

Bonnier News Brand Studio campaign builds brand, targets business clients for telecom

2 June 2019 By Matilda Olsén

Bonnier News Brand Studio creates VR campaign for coffee advertiser

14 January 2019 By Matilda Olsén

Bonnier Next builds predictive, data-driven employment ad platform

11 December 2018 By Alexander Tatidis

Styria connects auto advertiser with women through sponsored content

15 October 2018 By Elisabeth Sonnleitner

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