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Topics Advertising

Brand Studios + Multi-Platform Advertising + Programmatic + Apple + Advertising Sales 624 Articles

Post-pandemic realities require a new approach to advertising

10 August 2022 By Paula Felps

Sponsored content offers opportunity for media to grow revenue

10 August 2022 By Matthew Snyder

It’s time for the “I’d be mad not to buy it” approach with advertisers

9 August 2022 By Mark Challinor

Media24 learns what readers want from ads using online survey

7 August 2022 By Dalene Muller

Media companies must help brands add something extra

3 August 2022 By Paula Felps

Top Advertising Articles Viewed in the Past Month

Economic uncertainty points to 3 ways ad sales team can help clients

2 August 2022 By Mark Challinor

It’s time for the “I’d be mad not to buy it” sales approach

2 August 2022 By Mark Challinor

Local advertising offers opportunity in times of falling programmatic campaigns

20 July 2022 By Christian Scherbel

Right mixture of cross-media ad offers will bring in revenue

6 July 2022 By Mark Challinor

The right mixture of cross-media ad offers will bring in revenue

5 July 2022 By Mark Challinor

The metaverse will offer these 6 practical opportunities for advertisers

22 June 2022 By Mark Challinor

A holistic digital advertising strategy can be print ad-centric

21 June 2022 By Matthew Snyder

UK advertising alliance drives media publisher revenue

14 June 2022 By Danny Spears

NTM shares its mission to become Sweden’s best advertising sales organisation

8 June 2022 By Paula Felps

Local advertisers need easy, specialised solutions for digital packages

5 June 2022 By Christian Scherbel

E-commerce is here, so media companies need to create their strategy

25 May 2022 By Paula Felps

Five months into 2022, where is media advertising?

25 May 2022 By Mark Challinor

In-banner video ads should be a top priority for news publishers

25 May 2022 By Matthew Snyder

Media advertising 2022: Where are we now and what’s to come?

24 May 2022 By Mark Challinor

McClatchy, Media24, Jagran pivot ad strategies based on data, audience behaviour

17 May 2022 By Michelle Palmer Jones, Paula Felps, Jalisa Haggins

Collaborative selling to ad agencies builds trust in media companies

11 May 2022 By Mark Challinor

Collaborative selling to ad agencies builds trust in news media

10 May 2022 By Mark Challinor

Print advertising remains central to the advertising mix, INMA report shows

28 April 2022 By Dawn McMullan

Kölner Stadtanzeiger finds success selling direct, regionally focused advertising

25 April 2022 By Christian Scherbel

High-impact display ads should not be overlooked as a revenue driver

24 April 2022 By Matthew Snyder

Small advertisers can be converted to digital with 3 solutions

16 March 2022 By Jessica Spiegel

4 drivers help create digital offerings that scale for local advertisers

2 March 2022 By Christian Scherbel

New European law protects readers, media from real-time bidding dangers

16 February 2022 By Michelle Palmer Jones

Serve local advertisers by scaling digital direct sales in the long tail of print

30 January 2022 By Christian Scherbel

Jagran New Media rejuvenated data research to increase advertising revenue, monetisation

20 January 2022 By Shelley Seale

5 digital advertising trends that will define 2022

18 January 2022 By Mark Challinor

Media companies need these 5 actions to provide real solutions to advertisers

8 December 2021 By Shelley Seale

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