Topics Advertising

Brand Studios + Multi-Platform Advertising + Native Advertising 250 Articles

Media advertising 2022: Where are we now and what’s to come?

24 May 2022 By Mark Challinor

McClatchy, Media24, Jagran pivot ad strategies based on data, audience behaviour

17 May 2022 By Michelle Palmer Jones, Paula Felps, Jalisa Haggins

Collaborative selling to ad agencies builds trust in media companies

11 May 2022 By Mark Challinor

Collaborative selling to ad agencies builds trust in news media

10 May 2022 By Mark Challinor

First-party data, newsletters offer ad revenue opportunities to media

26 April 2022 By Mark Challinor

Top Advertising Articles Viewed in the Past Month

NZME reframes broadband conversation for ad client with empty nester stories

18 April 2022 By Margaret Hawker

News publishers can create revenue, maintain integrity by back-populating native ads

3 April 2022 By Axel Wolrath

Is content marketing the new weapon in the advertiser toolbox?

16 February 2022 By Mark Challinor

Is content marketing the new weapon in our advertiser toolbox?

15 February 2022 By Mark Challinor

5 more digital advertising trends that will help define 2022

2 February 2022 By Mark Challinor

5 more digital advertising trends that will define 2022

1 February 2022 By Mark Challinor

Native advertising opportunities are on the rise for news media

14 December 2021 By Mark Challinor

Newspaper ad spend, native ad opportunities are on the rise

14 December 2021 By Mark Challinor

Customer experience reaches new highs with smarter ad data, tech

16 November 2021 By Mark Challinor

Herald Sun brings two of Australians’ passions together in COVID native ad campaign

2 November 2021 By Lisa Harries

6 strategies Editora Globo’s G.Lab leans on for branded content success

27 September 2021 By Edward Pimenta & Tiago Afonso

Mindful content is key to media’s successful content marketing on social media

21 September 2021 By Jessica Robinson

Jagran New Media advertiser capitalises on Olympics with campaign video

9 September 2021 By Priyanka Sharma

Adresseavisen’s visual campaign emphasises the importance of sustainability for local ad client

2 September 2021 By Michelle Bjellmo

Schibsted Partnerstudio creates playful video campaign for Nordic retail giant

27 July 2021 By Mads Gudim Burheim

The Quint shares how it uses video storytelling to drive engagement and revenue

17 June 2021 By Shelley Seale

24sata partners with miss7 brand on #Pinkypromiss native ad campaign

2 June 2021 By Petra Dugandžić, Nives Jekić, Ante Franotović

YouTube, newsletters underpin content marketing trends coming out of pandemic

2 June 2021 By Sean Stanleigh

Ekstra Bladet turns its Web site into a home cinema during lockdown

31 May 2021 By Joen Jay Dahl

3 media companies pivot advertising strategies in the face of the pandemic, Big Tech competition

13 May 2021 By Brie Logsdon, L. Carol Christopher, Paula Felps, Shelley Seale

Legends Sir John Hegarty and Partha Sinha share thoughts on the future of media advertising

28 April 2021 By Shelley Seale

INMA Elevate Scholar Thivhusiwi (Vhusi) Phadagi of Pretoria News

25 January 2021 By Paula Felps

Singapore Press Holdings campaign spurs physical retail shopping for advertisers

4 January 2021 By Fred Lai

In-house branded content agency The Kit proves a creative revenue stream for Torstar

16 December 2020 By Shelley Seale

Irish Times video + print campaign drives success for Land Rover

12 November 2020 By Paula Felps

Schibsted branded content campaign creates interest in everyday travel for advertiser

4 November 2020 By David Gustavsen Tvetene

INMA 30 Under 30: Weijun Lu of South China Morning Post

21 October 2020 By Dawn McMullan

First

Prev

1 2 3 4 5 6 7 8

Next

Last

Why Become A Member?

Strategic Reports

Total access to all INMA reports on just-in-time topics, trends, and case studies
Member Directory

The most powerful tool in media: global peer connections at the leading companies
Industry Headlines

Daily news industry headlines personally curated by INMA, inclusive of archives
Best Practices

Thousands of best practices and case studies to grow audience, revenue, and brand
Crowdsourced Ideas

Learn what fellow INMA members are prioritising: most-read, social shares, searches
Conference Presentations

Thousands of INMA conference presentations for ideation and benchmarking
Webinars

Bring INMA to your computer or phone with exclusive case study-based Webinars
Newsletters

Subscribe to 20+ newsletters by latest content, topic, or world region
Conference Discounts

Members enjoy up to 50% registration discounts on INMA conferences worldwide

Become A Member

Already have an account? Log in now

By continuing to browse or by clicking “ACCEPT,” you agree to the storing of cookies on your device to enhance your site experience. To learn more about how we use cookies, please see our privacy policy.

I ACCEPT