Topics Advertising

Brand Studios + Multi-Platform Advertising + Native Advertising 246 Articles

Jagran New Media advertiser capitalises on Olympics with campaign video

9 September 2021 By Priyanka Sharma

Adresseavisen’s visual campaign emphasises the importance of sustainability for local ad client

2 September 2021 By Michelle Bjellmo

Schibsted Partnerstudio creates playful video campaign for Nordic retail giant

27 July 2021 By Mads Gudim Burheim

The Quint shares how it uses video storytelling to drive engagement and revenue

17 June 2021 By Shelley Seale

24sata partners with miss7 brand on #Pinkypromiss native ad campaign

2 June 2021 By Petra Dugandžić, Nives Jekić, Ante Franotović

YouTube, newsletters underpin content marketing trends coming out of pandemic

2 June 2021 By Sean Stanleigh

Ekstra Bladet turns its Web site into a home cinema during lockdown

31 May 2021 By Joen Jay Dahl

3 media companies pivot advertising strategies in the face of the pandemic, Big Tech competition

13 May 2021 By Brie Logsdon, L. Carol Christopher, Paula Felps, Shelley Seale

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Legends Sir John Hegarty and Partha Sinha share thoughts on the future of media advertising

28 April 2021 By Shelley Seale

INMA Elevate Scholar Thivhusiwi (Vhusi) Phadagi of Pretoria News

25 January 2021 By Paula Felps

Singapore Press Holdings campaign spurs physical retail shopping for advertisers

4 January 2021 By Fred Lai

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In-house branded content agency The Kit proves a creative revenue stream for Torstar

16 December 2020 By Shelley Seale

Irish Times video + print campaign drives success for Land Rover

12 November 2020 By Paula Felps

Schibsted branded content campaign creates interest in everyday travel for advertiser

4 November 2020 By David Gustavsen Tvetene

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INMA 30 Under 30: Weijun Lu of South China Morning Post

21 October 2020 By Dawn McMullan

Grupo RBS video series makes investment approachable, engaging

19 October 2020 By Paula Felps

Branded content campaign builds awareness about deadly fever for Anandabazar readers

5 October 2020 By Paula Felps

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SCMP branded content campaign with Qantas Airways revives interest in airline

20 September 2020 By Paula Felps

New INMA report explains why branded content fits today’s advertising moment

16 September 2020 By Dawn McMullan

24sata uses friendship as the foundation of Vichy advertising campaign

27 August 2020 By Marko Janković & Tea Tolić

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Using first-party data, Mediahuis Data Studio grows data-driven ad campaigns

19 August 2020 By Heleen De Winne

As traditional media gains relevance over social media, what happens to advertising?

27 July 2020 By Erik Grimm

Vijay Karnataka, Pampers events attended by 30,000+ women

26 July 2020 By Venktesh Babu

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ACM creates innovative content series to boost exposure for agriculture brand

21 May 2020 By Bryan Littlely & Tom Sebo

Bonnier and partners team up against climate change with successful native ad campaign

2 February 2020 By Therese Färsjö

24sata advertisers engage Millennials with campaign about female sexuality

27 January 2020 By Tea Tolić & Marko Janković

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Clarín Brand Studio focuses on data-driven content for advertisers

16 December 2019 By Santiago Arieu

Bay Area News Group increases digital advertising results with in-house SaaS platform

1 December 2019 By Olga Mitina

How news media companies can grow revenue through promotions

23 October 2019 By Shelley Seale

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Times of India engages readers, advertisers with honest coverage about infertility

7 October 2019 By Sudeep Garg

Does media’s advertising past + its audience present equal the revenue future?

2 October 2019 By Dawn McMullan

5 media companies share their successful advertising strategies

23 September 2019 By Newsplexer Projects

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5 current content marketing trends for media advertisers

8 September 2019 By Sean Stanleigh

Alabama Media Group’s hit social media series also wins big with advertisers

5 September 2019 By Sara Dyer

Schibsted study identifies what really makes a native ad campaign successful

2 September 2019 By Alexander Frid Kahn

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Helping advertisers use business outcomes as a form of attribution

12 August 2019 By Darrell Kunken

News UK shares its ongoing debate between editorial and advertorial

25 July 2019 By Shelley Seale

Ekstra Bladet connects female Millennials, advertisers with Shero niche media brand

30 June 2019 By Mette Pabst

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ABP One ad campaign targets tea drinkers, gives client double-digit sales boost

16 June 2019 By Anisha Datta

Chicago Tribune’s Studio 1847 exceeds targets with Groupon Coupon native ad campaign

4 June 2019 By Laura Strom

Bonnier News Brand Studio campaign builds brand, targets business clients for telecom

2 June 2019 By Matilda Olsén

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From Amazon to local advertisers, 5 news brands learn to better engage

15 May 2019 By Dawn McMullan

Key to digital advertising: viewability metrics

14 May 2019 By Newsplexer Projects

Ledger Dispatch uses AR to boost ad revenue, bring print news to life

1 May 2019 By Jack Mitchell

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Bloomberg advertising format is responsive to client, user

15 April 2019 By Carlos Mella

Advertising opportunities, guidelines emerge with social influencer marketing

11 February 2019 By Lorna White

Russmedia increases logins, engagement, revenue with gamification model

6 February 2019 By Shelley Seale

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Folha de S.Paulo diversifies revenue through innovative advertiser, audience offerings

24 January 2019 By Dawn McMullan

Bay Area News Group launches digital advertising tool for Realtors

21 January 2019 By Olga Mitina

Bonnier News Brand Studio creates VR campaign for coffee advertiser

14 January 2019 By Matilda Olsén

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10 digital advertising predictions for 2019

8 January 2019 By Lorna White

Bonnier Next builds predictive, data-driven employment ad platform

11 December 2018 By Alexander Tatidis

Tribune’s Studio 1847 scores big on social media with Snowfall campaign

27 November 2018 By Laura Strom

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Hindu Group study pinpoints strengths of print advertising

29 October 2018 By Dr. Sathya Sriram

Developing a monetised ad network in Brazil

18 October 2018 By Shelley Seale

Ekstra Bladet Story Studio campaign demonstrates power of native advertising

10 June 2018 By Thomas Stokholm

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Digital billboard ads change revenue game at Honolulu Star-Advertiser

30 May 2018 By Shelley Seale

Sanoma Media shifts print, online ad sales to one multi-channel product

6 May 2018 By Matti Mustonen

Global survey shows native advertising trends in news media

17 January 2018 By Shelley Seale

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Singapore Press Holdings appeals to print subscribers with The New Paper app

2 January 2018 By Jerry Siah Eng Kiat

Third-party subscription service offers revenue option for publishers

20 December 2017 By Thibaud de La Villarmois

News Corp Australia video campaign garners attention for local university

3 December 2017 By David Meddows

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Postmedia sees exponential advertiser growth with digital marketing services

26 November 2017 By Paula Festas

News Corp Australia creates brand confidence with advertisers

15 October 2017 By Angela Walters

Content marketing campaign engages target audiences for nursing school

10 September 2017 By Laura Strom

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Toronto Star brews up new revenue with Headline Coffee

14 May 2017 By Eric Fleming

Hindu Tamil multi-channel campaign boosts subscriptions, brand awareness

30 April 2017 By Abilasha Anish

Quartz magazine brings in 33% of revenue from native ads

29 November 2016 By Martha Stone

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Journalists are key to Montreal Gazette’s native ad success

13 November 2016 By Martha Stone

Made by Fairfax content marketing studio runs like ad agency

6 November 2016 By Martha Stone

4 news partners + 3 strategic principles = programmatic ad success

24 October 2016 By Robert Hutchinson

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Philippine Daily Inquirer relaunch is model for cross-platform marketing success

17 October 2016 By Mario Garcia

Mediahuis Coca-Cola campaign embodies power of native advertising

16 October 2016 By Thomas Buytaert

Digital engagement measures are still up for debate

19 September 2016 By Greg Bright

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News Corp Australia’s Storyful powers successful ad campaign for college

5 September 2016 By Katherine Begbie

Audience research helps SPH Magazines compete for multi-media advertising

21 August 2016 By Hafizah Hazahal

Lead generation: the Rosetta Stone for understanding advertising disruption

17 August 2016 By Steve Gray

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Estadão engages more mobile readers with geolocation, personalisation features

15 August 2016 By Luis Fernando Bovo

Financial Times wants publishers to embrace cost-per-hour ad campaigns

8 August 2016 By Brendan Spain

7DAYS launches content marketing studio

13 July 2016 By Mark Rix

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Eidosmedia

Straits Times debuts interactive ads for digital edition

12 July 2016 By Jerry Siah Eng Kiat

Helsingin Sanomat monetises digital ad spend with front page print + digital option

6 June 2016 By Santtu Kottila

Verdens Gang increases digital advertisement viewability to 74%

5 June 2016 By Padraic Woods

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Tactical print advertisements put brands where the latest news story is

10 May 2016 By Jessie Sampson

Herald Sun finds the future of video in photos

1 May 2016 By Nathaniel Bane

Helsingin Sanomat markets its data storytelling tools for native advertising use

27 April 2016 By Pietari Korhonen

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Helsingin Sanomat shares advertising lessons learned from tablet-specific content

22 March 2016 By Santtu Kottilla

24SATA shares lessons learned from cable TV failure, Web TV success

14 March 2016 By Dawn McMullan

Video platform Wochit helps media companies meet advertiser needs

22 February 2016 By L. Carol Christopher

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Seven West Media lands digital advertising contract using virtual reality pitch

7 February 2016 By Michael Beach

Wisconsin Media brings in new ad revenue with community-focused campaigns

19 January 2016 By Brooke Christofferson with assistance from Melissa Olson

11 things publishers should consider regarding programmatic advertising

7 December 2015 By Wayne Morgan

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ABP helps advertiser broaden brand reach with radio selfie spin-off contest

24 November 2015 By L. Carol Christopher

How to please customers at the intersection of advertising and ad blockers

7 October 2015 By Wayne Morgan

Jang Media grows ad revenues in difficult market with advertising app

29 September 2015 By Fatima Zakir

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APN’s multi-media advertising bundles grow ad revenue, market share

25 August 2015 By Amy Currie

SPH partners with skyline artist to tout multi-media advertising capabilities

23 August 2015 By James Chua

Providing research services adds value for advertisers, revenue for publishers

12 August 2015 By Darrell Kunken

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Gannett uses data to shift advertising strategy from selling to partnering

28 July 2015 By Brooke Christofferson

De Persgroep branding campaign proves its merit to advertising clients

14 July 2015 By Stefanie van Rootselaar

Local retailers need e-commerce, so let’s give it to them

14 June 2015 By Steve Gray

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Sacramento Bee uses data visualisation to sell print, digital advertising

7 June 2015 By Jeremy C. Fox

Daily Telegraph drives print engagement with Augmented Reality competition

10 May 2015 By Western iMedia

Combining media platforms creates opportunities to be more effective

10 May 2015 By Western iMedia

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Proof cross-channel advertising works

5 May 2015 By Darrell Kunken

Republic Media winning locally with multi-platform rental advertising

28 April 2015 By Brooke Christofferson

The future of advertising is content … maybe

31 March 2015 By David Murphy

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6 reasons to advertise in newspapers

8 March 2015 By Suzanne Raitt

Closing in on consumers with location technologies

8 March 2015 By Mark Challinor

De Persgroep offers advertisers 5 multi-media campaign performance metrics

2 March 2015 By Ilse Peeters

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Ekstra Bladet moves from product to customer focus to build audience, ad revenue

24 February 2015 By Jeremy C. Fox

Postmedia drives advertising revenue with video partnership

27 January 2015 By Sandra Mackechnie

Financial Times increases advertising, audience revenue using “customer DNA”

26 January 2015 By Jeremy C. Fox

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News media, bank research partnership finds better digital ad measurement

19 January 2015 By Ove R. Christensen

Cross-device targeting may be key in 2015

13 January 2015 By Lorna White

E-commerce may be the retailer’s answer to the “now economy”

3 December 2014 By Jörgen Bödmar

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Evolving digital connectivity changes holiday advertising

2 December 2014 By Kathleen Coleman

Gannett’s full-service ad design group finds revenue in unexpected place

23 November 2014 By Connie McGarrah

Beyond the expected: 6 unique advertising ideas

18 November 2014 By Suzanne Raitt

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Thinking bigger than native advertising

5 November 2014 By Steve Gray

Consumer centricity: Practice it with your advertisers or perish

22 October 2014 By Geoff Tan

Inside Gazette’s profitable digital innovation strategy

16 October 2014 By Lon Haenel

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SPH Magazines revamps its business model with print, digital advertising innovations

13 October 2014 By Gloria Arlini

Archant shares 10 lessons to bringing in video revenue

10 October 2014 By Marek Miller and Mariell Raisma

Schibsted advances digital transformation with young, new data team

9 October 2014 By Marek Miller and Mariell Raisma

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Eidosmedia

Revenue ideas: Design to delight like Cirque du Soleil

8 October 2014 By Suzanne Raitt

Helsingin Sanomat uses tablet data to give advertisers print success measurements

23 September 2014 By Veera Siivonen

Real-time bidding versus programmatic direct

21 September 2014 By Greg Bobolo

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4 reasons mobile video ad spend is growing, how publishers should respond

1 September 2014 By Lorna White

The problem with re-targeted advertising: It never ends

27 August 2014 By David Murphy

Audience, advertisers embrace Die Welt’s Augmented Reality special edition

24 August 2014 By Ulf Poschardt

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Sacramento Bee uses metrics to prove print advertising success

20 August 2014 By Darrell Kunken

Making the case for private advertising exchanges for online video

12 August 2014 By Greg Bobolo

Singapore Press Holdings’ print classifieds holds pageant to promote automobile expo

28 July 2014 By Tan Ooi Boon

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Toronto Star creates whale of a campaign to drive tourism

24 July 2014 By Lisa Boles

Do advertisers still need paid media?

22 June 2014 By Erik Grimm

4 ways to help local small businesses with their mobile strategy

17 June 2014 By Lon Haenel

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4 screens are better than 1 (and new tool proves how much better)

8 June 2014 By David Murphy

30 INMA Award winners unveiled, VG campaign takes top prize

13 May 2014 By Earl J. Wilkinson

Time to dig deeper into Dutch ROI study showing print’s leading role

27 April 2014 By Erik Grimm

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Eidosmedia

Research proves media brands must supplement — not supplant — print with digital for advertising mix

21 April 2014 By Kylie Davis

Google, U-T San Diego, NASCAR among late speaker additions to INMA Miami Advertising Seminar

29 January 2014 By Earl J. Wilkinson

Bridging the gap between print and digital: interactive print

21 January 2014 By David Murphy

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U-T San Diego invests in innovation, generates cross-channel ad revenues

9 January 2014 By Peter G. Marsh

Users don’t consume content in a vacuum, so don’t deliver it that way

11 December 2013 By Tami Coughlan

“Ambient” user experience about to change everything

1 December 2013 By Chuck Blevins

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Crisis of confidence in advertising sales fuels revenue losses

18 November 2013 By Bob Provost

We are witnessing “the end of advertising as we’ve known it”

11 November 2013 By Steve Gray

Foray into video storytelling already paying off for Register-Guard

5 November 2013 By Tyler Mack

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What’s next? Is advertising still it?

20 October 2013 By Suzanne Raitt

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