Topics Advertising

Brand Studios + Multi-Platform Advertising + Apple + Social Media + Microsoft + Facebook 271 Articles

Kölner Stadt-Anzeiger Medien turned 200 print-only advertisers into digital buyers

30 January 2023 By Christian Scherbel

Ekstra Bladet teams with software company to explain whistleblower law

19 January 2023 By Joen Jay Dahl

Braille cover wraps, clever partnerships lead way in 2023 print innovations

12 January 2023 By Lewis Boulton

The Hindu creates nostalgic, engaging campaign for iconic brand

11 January 2023 By Lavanya Rangarajan

ABP Group sweetens the deal with Cadbury Gaane Mishti campaign, event

9 January 2023 By Sumilita Auddy

Top Advertising Articles Viewed in the Past Month

These 3 advertising revenue generators offer opportunity in 2023

28 December 2022 By Christian Scherbel

Should advertisers worry about brand safety on social media?

27 December 2022 By Shazia Khan

ABP extends its reach by creating new ad solutions during national festival

30 November 2022 By Paula Felps

Integrating lead generation into shoppable holiday ads offers opportunity for publishers

31 October 2022 By Matthew Snyder

Bold ad pricing, new narrative required with looming recession

24 October 2022 By Christian Scherbel

Examiner Group creates dynamic advertising experience for EZ Living Interiors

11 October 2022 By Brendan Whyte

Is Apple News an option for local news publishers?

31 August 2022 By Matthew Snyder

These 5 ad tech trends are important to watch

17 August 2022 By Mark Challinor

Branded content can improve ad reach and boost revenue

17 August 2022 By Paula Felps

Understanding the role of print advertising in a digital world

16 August 2022 By Chandler Wieberg

These 5 tech trends are impacting the advertising industry

12 August 2022 By Mark Challinor

Post-pandemic realities require a new approach to advertising

10 August 2022 By Paula Felps

Local media have these 4 advantages over Big Tech for SMB ad needs

8 August 2022 By Christian Scherbel

Media companies must help brands add something extra

3 August 2022 By Paula Felps

News media companies must embrace social commerce

25 July 2022 By Mark Challinor

News publishers are strongly positioned to grow affiliate e-commerce revenue models

25 July 2022 By Justin Eisenband

Local advertising offers opportunity in times of falling programmatic campaigns

20 July 2022 By Christian Scherbel

What media companies need to know about social commerce

19 July 2022 By Mark Challinor

The metaverse will offer these 6 practical opportunities for advertisers

22 June 2022 By Mark Challinor

A holistic digital advertising strategy can be print ad-centric

21 June 2022 By Matthew Snyder

NTM shares its mission to become Sweden’s best advertising sales organisation

8 June 2022 By Paula Felps

Why media planners like social media for ad messages

7 June 2022 By Mark Challinor

Local advertisers need easy, specialised solutions for digital packages

5 June 2022 By Christian Scherbel

E-commerce is here, so media companies need to create their strategy

25 May 2022 By Paula Felps

Five months into 2022, where is media advertising?

25 May 2022 By Mark Challinor

Media advertising 2022: Where are we now and what’s to come?

24 May 2022 By Mark Challinor

McClatchy, Media24, Jagran pivot ad strategies based on data, audience behaviour

17 May 2022 By Michelle Palmer Jones, Paula Felps, Jalisa Haggins

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