Topics Advertising

Brand Studios + Marketing Services + Facebook 98 Articles

Local media have these 4 advantages over Big Tech for SMB ad needs

8 August 2022 By Christian Scherbel

What media companies need to know about social commerce

19 July 2022 By Mark Challinor

Impactful content marketing relies on compelling design

11 July 2022 By Aashish Arora & Sean Stanleigh

NTM shares its mission to become Sweden’s best advertising sales organisation

8 June 2022 By Paula Felps

Why media planners like social media for ad messages

7 June 2022 By Mark Challinor

Top Advertising Articles Viewed in the Past Month

Local advertisers need easy, specialised solutions for digital packages

5 June 2022 By Christian Scherbel

McClatchy, Media24, Jagran pivot ad strategies based on data, audience behaviour

17 May 2022 By Michelle Palmer Jones, Paula Felps, Jalisa Haggins

Collaborative selling to ad agencies builds trust in media companies

11 May 2022 By Mark Challinor

Collaborative selling to ad agencies builds trust in news media

10 May 2022 By Mark Challinor

5 digital ad trends to share with media planners, buyers

12 April 2022 By Mark Challinor

Deciding who is worthy of government, platform money is not that simple

28 February 2022 By Dr. Merja Myllylahti

Canadian Liberals’ first 100 days prioritise level digital playing field

4 November 2021 By L. Carol Christopher

6 strategies Editora Globo’s G.Lab leans on for branded content success

27 September 2021 By Edward Pimenta & Tiago Afonso

Mindful content is key to media’s successful content marketing on social media

21 September 2021 By Jessica Robinson

Jagran New Media advertiser capitalises on Olympics with campaign video

9 September 2021 By Priyanka Sharma

Adresseavisen’s visual campaign emphasises the importance of sustainability for local ad client

2 September 2021 By Michelle Bjellmo

Schibsted Partnerstudio creates playful video campaign for Nordic retail giant

27 July 2021 By Mads Gudim Burheim

YouTube, newsletters underpin content marketing trends coming out of pandemic

2 June 2021 By Sean Stanleigh

3 media companies pivot advertising strategies in the face of the pandemic, Big Tech competition

13 May 2021 By Brie Logsdon, L. Carol Christopher, Paula Felps, Shelley Seale

New INMA report aims to decode ad tech ecosystem for news publishers

29 April 2021 By Dawn McMullan

The billion-dollar gap: Facebook, global news industry earn almost the same amount

5 April 2021 By Dr. Merja Myllylahti

Tribune creates virtual holiday experience for advertisers in 5 markets

5 April 2021 By Laura Strom

Advance Media connects students and colleges with virtual fair

28 March 2021 By Matthew Sourwine

Australia takes aim at Google’s dominance in ad technology

28 January 2021 By Robert Whitehead

INMA Elevate Scholar: Bethany Crowe of Newsquest Media Group

17 January 2021 By Paula Felps

Southern Indian news publishers form alliance to increase digital advertising market share

3 January 2021 By Sushil Kumar Tyagi

In-house branded content agency The Kit proves a creative revenue stream for Torstar

16 December 2020 By Shelley Seale

Divya Bhaskar’s “toolkit” puts innovation on display for advertisers

13 December 2020 By Paula Felps

INMA 30 Under 30: Weijun Lu of South China Morning Post

21 October 2020 By Dawn McMullan

SCMP branded content campaign with Qantas Airways revives interest in airline

20 September 2020 By Paula Felps

New INMA report explains why branded content fits today’s advertising moment

16 September 2020 By Dawn McMullan

Facebook and Apple face off over privacy, ad tech issues

2 September 2020 By L. Carol Christopher

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