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Topics Advertising

Brand Studios + Google + Video Advertising + Facebook + Programmatic + New Product Development 28 Articles

Sponsored content offers opportunity for media to grow revenue

10 August 2022 By Matthew Snyder

In-banner video ads should be a top priority for news publishers

25 May 2022 By Matthew Snyder

Research shows why media advertisers need to invest in video

20 April 2022 By Jessica Spiegel

Is content marketing the new weapon in our advertiser toolbox?

15 February 2022 By Mark Challinor

Canadian Liberals’ first 100 days prioritise level digital playing field

4 November 2021 By L. Carol Christopher

Top Advertising Articles Viewed in the Past Month

NBC streams holiday shopping event from pandemic-safe sets

7 June 2021 By Dana Haller

YouTube, newsletters underpin content marketing trends coming out of pandemic

2 June 2021 By Sean Stanleigh

Virtual product trials improve Globe and Mail’s product development

28 February 2021 By Garth Thomas

In-house branded content agency The Kit proves a creative revenue stream for Torstar

16 December 2020 By Shelley Seale

Canadian publishers launch ad platform while Australian media battles renumeration with Big Tech

16 June 2020 By L. Carol Christopher

Programmatic has taken a huge hit, but opportunities can be found

12 May 2020 By Brie Logsdon & Dawn McMullan

Listing service at Winnipeg Free Press connects businesses with customers amidst pandemic

4 May 2020 By Erin Lebar

Is news media ready for the growth opportunities in a cookieless future?

29 April 2020 By Shelley Seale

7 ways publishers can help their advertisers right now

24 March 2020 By Ameet Shah

COVID-19 coverage sparks massive increases in subscription starts, engagement

23 March 2020 By Dawn McMullan

The short- and long-term impact of COVID-19 to news publishers

22 March 2020 By Ken Harding

Alabama Media Group’s hit social media series also wins big with advertisers

5 September 2019 By Sara Dyer

Chicago Tribune’s Studio 1847 exceeds targets with Groupon Coupon native ad campaign

4 June 2019 By Laura Strom

From Amazon to local advertisers, 5 news brands learn to better engage

15 May 2019 By Dawn McMullan

Key to digital advertising: viewability metrics

14 May 2019 By Newsplexer Projects

Revenue opportunities await with rise of OTT media, second prime time

9 May 2019 By Philippe Guay

Live streaming, unknown video ad placements threaten brand safety, open door for publishers

25 April 2019 By Philippe Guay

Bloomberg advertising format is responsive to client, user

15 April 2019 By Carlos Mella

How Newsday incorporates audience testing to unify product vision

9 April 2019 By Matthew Cassella

Alexander City Outlook increases ad revenue 83% with TPIDigital

14 March 2019 By Tippy Hunter

Research: How video increases ad revenue, audience engagement

12 February 2019 By Philippe Guay

Digital Billboard Network creates lucrative revenue stream for Oahu Publications

13 December 2018 By Shelley Seale

Tribune’s Studio 1847 scores big on social media with Snowfall campaign

27 November 2018 By Laura Strom

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