Topics Advertising

Brand Studios + Google + Video Advertising + E-Commerce + Microsoft + Apple + Multi-Platform Advertising 32 Articles

ChatGPT, hybrid work shake up content marketing

5 February 2023 By Sean Stanleigh

Multichannel travel, tourism ad campaigns highlight local destinations at Jersey's Best

19 September 2022 By Hunter Hulbert

News publishers are strongly positioned to grow affiliate e-commerce revenue models

25 July 2022 By Justin Eisenband

In-banner video ads should be a top priority for news publishers

25 May 2022 By Matthew Snyder

Research shows why media advertisers need to invest in video

20 April 2022 By Jessica Spiegel

Top Advertising Articles Viewed in the Past Month

Is content marketing the new weapon in our advertiser toolbox?

15 February 2022 By Mark Challinor

Books, sports merchandise offer compelling e-commerce opportunities

4 January 2022 By Phil Schroder

Canadian Liberals’ first 100 days prioritise level digital playing field

4 November 2021 By L. Carol Christopher

Is BuzzFeed’s approach to advertising a lesson for all news publishers?

11 October 2021 By Mark Challinor

Apple Pay dominates mobile payments in the wake of COVID-19

24 August 2021 By Lorna White

NBC streams holiday shopping event from pandemic-safe sets

7 June 2021 By Dana Haller

YouTube, newsletters underpin content marketing trends coming out of pandemic

2 June 2021 By Sean Stanleigh

In-house branded content agency The Kit proves a creative revenue stream for Torstar

16 December 2020 By Shelley Seale

These 4 e-commerce pandemic trends are likely to stay

29 June 2020 By Jessica Robinson

Canadian publishers launch ad platform while Australian media battles renumeration with Big Tech

16 June 2020 By L. Carol Christopher

Bay Area News Group increases digital advertising results with in-house SaaS platform

1 December 2019 By Olga Mitina

How news media companies can grow revenue through promotions

23 October 2019 By Shelley Seale

5 current content marketing trends for media advertisers

8 September 2019 By Sean Stanleigh

Alabama Media Group’s hit social media series also wins big with advertisers

5 September 2019 By Sara Dyer

Helping advertisers use business outcomes as a form of attribution

12 August 2019 By Darrell Kunken

Chicago Tribune’s Studio 1847 exceeds targets with Groupon Coupon native ad campaign

4 June 2019 By Laura Strom

From Amazon to local advertisers, 5 news brands learn to better engage

15 May 2019 By Dawn McMullan

Key to digital advertising: viewability metrics

14 May 2019 By Newsplexer Projects

Revenue opportunities await with rise of OTT media, second prime time

9 May 2019 By Philippe Guay

Ledger Dispatch uses AR to boost ad revenue, bring print news to life

1 May 2019 By Jack Mitchell

Live streaming, unknown video ad placements threaten brand safety, open door for publishers

25 April 2019 By Philippe Guay

Bloomberg advertising format is responsive to client, user

15 April 2019 By Carlos Mella

Alexander City Outlook increases ad revenue 83% with TPIDigital

14 March 2019 By Tippy Hunter

Research: How video increases ad revenue, audience engagement

12 February 2019 By Philippe Guay

Bay Area News Group launches digital advertising tool for Realtors

21 January 2019 By Olga Mitina

Digital Billboard Network creates lucrative revenue stream for Oahu Publications

13 December 2018 By Shelley Seale

Tribune’s Studio 1847 scores big on social media with Snowfall campaign

27 November 2018 By Laura Strom

First

Prev

1

Next

Last

Why Become A Member?

Strategic Reports

Total access to all INMA reports on just-in-time topics, trends, and case studies
Member Directory

The most powerful tool in media: global peer connections at the leading companies
Industry Headlines

Daily news industry headlines personally curated by INMA, inclusive of archives
Best Practices

Thousands of best practices and case studies to grow audience, revenue, and brand
Crowdsourced Ideas

Learn what fellow INMA members are prioritising: most-read, social shares, searches
Conference Presentations

Thousands of INMA conference presentations for ideation and benchmarking
Webinars

Bring INMA to your computer or phone with exclusive case study-based Webinars
Newsletters

Subscribe to 20+ newsletters by latest content, topic, or world region
Conference Discounts

Members enjoy up to 50% registration discounts on INMA conferences worldwide

Become A Member

Already have an account? Log in now

By continuing to browse or by clicking “ACCEPT,” you agree to the storing of cookies on your device to enhance your site experience. To learn more about how we use cookies, please see our privacy policy.

I ACCEPT