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Topics Advertising

Brand Studios + Digital Advertising + COVID-19 + New Product Development + Advertising Sales + Programmatic 70 Articles

In-banner video ads should be a top priority for news publishers

25 May 2022 By Matthew Snyder

Content, ad relevance take on a growing role in digital media

26 April 2022 By Rebecca Alter

Research shows why media advertisers need to invest in video

20 April 2022 By Jessica Spiegel

Is content marketing the new weapon in the advertiser toolbox?

16 February 2022 By Mark Challinor

Is content marketing the new weapon in our advertiser toolbox?

15 February 2022 By Mark Challinor

Top Advertising Articles Viewed in the Past Month

Does home delivery as we know it still make sense?

5 January 2022 By Zachary Kempner, Ken Harding, Justin Eisenband

Winning the media buying process starts with loving your brand

4 November 2021 By Mark Challinor

Torstar’s media buying process centres on helping the buyer buy

27 October 2021 By Shelley Seale

Is BuzzFeed’s approach to advertising a lesson for all news publishers?

11 October 2021 By Mark Challinor

Apple Pay dominates mobile payments in the wake of COVID-19

24 August 2021 By Lorna White

NBC streams holiday shopping event from pandemic-safe sets

7 June 2021 By Dana Haller

YouTube, newsletters underpin content marketing trends coming out of pandemic

2 June 2021 By Sean Stanleigh

Tribune creates virtual holiday experience for advertisers in 5 markets

5 April 2021 By Laura Strom

Advance Media connects students and colleges with virtual fair

28 March 2021 By Matthew Sourwine

3 strategic changes are necessary for a consumer-centric business model

15 March 2021 By Ken Harding & Justin Eisenband

Virtual product trials improve Globe and Mail’s product development

28 February 2021 By Garth Thomas

Sports marketing makes pivot in 2020, advertisers get back in the game

17 December 2020 By Sean Stanleigh

In-house branded content agency The Kit proves a creative revenue stream for Torstar

16 December 2020 By Shelley Seale

LNP initiative helps businesses challenged by COVID-19

2 December 2020 By Alexandra Henry

Advance Local increases ad revenue stream through podcasting

11 November 2020 By Shelley Seale

Globe and Mail offers 5 key insights to support advertisers, readers during COVID

22 October 2020 By Shelley Seale

Spokesman-Review’s COVID ad campaign brings in US$200,000+, supports local businesses

10 August 2020 By Kathleen Coleman

4 ways media sales teams can ramp up during the downturn

14 May 2020 By Shelley Seale

With third-party cookies in the rearview mirror, why media should celebrate

13 May 2020 By Brie Logsdon, Paula Felps, Dawn McMullan

5 case studies in data beyond third-party cookies

13 May 2020 By Brie Logsdon, Paula Felps, Shelley Seale

Programmatic has taken a huge hit, but opportunities can be found

12 May 2020 By Brie Logsdon & Dawn McMullan

Listing service at Winnipeg Free Press connects businesses with customers amidst pandemic

4 May 2020 By Erin Lebar

Is news media ready for the growth opportunities in a cookieless future?

29 April 2020 By Shelley Seale

Press Democrat helps local businesses get word out during lockdown

27 April 2020 By Karleen Arnink-Pate

Research: Advertisers benefit from the credibility of news media

27 April 2020 By Erik Grimm

How New York Times is responding to COVID-19

16 April 2020 By Shelley Seale

What’s next in the publisher response to COVID-19?

2 April 2020 By Shelley Seale

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