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Brand Studios + Digital Advertising + COVID-19 + New Product Development + Advertising Sales + Programmatic 692 Articles

The metaverse will offer these 6 practical opportunities for advertisers

22 June 2022 By Mark Challinor

The metaverse will change advertiser focus in these 10 ways

21 June 2022 By Mark Challinor

A holistic digital advertising strategy can be print ad-centric

21 June 2022 By Matthew Snyder

What can the metaverse offer media advertising clients?

21 June 2022 By Mark Challinor

UK advertising alliance drives media publisher revenue

14 June 2022 By Danny Spears

Top Advertising Articles Viewed in the Past Month

Dynamic pricing application opens up print advertising opportunities for Times of India

13 June 2022 By Subramanian Swaminathan

NTM shares its mission to become Sweden’s best advertising sales organisation

8 June 2022 By Paula Felps

Local advertisers need easy, specialised solutions for digital packages

5 June 2022 By Christian Scherbel

E-commerce is here, so media companies need to create their strategy

25 May 2022 By Paula Felps

Five months into 2022, where is media advertising?

25 May 2022 By Mark Challinor

In-banner video ads should be a top priority for news publishers

25 May 2022 By Matthew Snyder

Media advertising 2022: Where are we now and what’s to come?

24 May 2022 By Mark Challinor

The future of media advertising is being built with the 4 Cs

17 May 2022 By Jessica Spiegel & Chandler Wieberg

McClatchy, Media24, Jagran pivot ad strategies based on data, audience behaviour

17 May 2022 By Michelle Palmer Jones, Paula Felps, Jalisa Haggins

What might Twitter’s sale mean to the ad industry?

15 May 2022 By Mark Challinor

Ekstra Bladet prepares for a privacy-centric advertising ecosystem

11 May 2022 By Paula Felps

Collaborative selling to ad agencies builds trust in media companies

11 May 2022 By Mark Challinor

Collaborative selling to ad agencies builds trust in news media

10 May 2022 By Mark Challinor

Small, mid-sized Indian publishers are rethinking advertising revenue

9 May 2022 By David Sangma

Print advertising remains central to the advertising mix, INMA report shows

28 April 2022 By Dawn McMullan

Newsletters offer commercial opportunities for news media companies

27 April 2022 By Mark Challinor

Content, ad relevance take on a growing role in digital media

26 April 2022 By Rebecca Alter

First-party data, newsletters offer ad revenue opportunities to media

26 April 2022 By Mark Challinor

Kölner Stadtanzeiger finds success selling direct, regionally focused advertising

25 April 2022 By Christian Scherbel

High-impact display ads should not be overlooked as a revenue driver

24 April 2022 By Matthew Snyder

Research shows why media advertisers need to invest in video

20 April 2022 By Jessica Spiegel

NZME reframes broadband conversation for ad client with empty nester stories

18 April 2022 By Margaret Hawker

SMS is an advertising giant that keeps growing

13 April 2022 By Mark Challinor

These 5 digital ad trends should influence media buying

12 April 2022 By Mark Challinor

5 digital ad trends to share with media planners, buyers

12 April 2022 By Mark Challinor

News publishers can create revenue, maintain integrity by back-populating native ads

3 April 2022 By Axel Wolrath

Telegraph collects data for newsroom to underpin subscription-first model

21 March 2022 By Michelle Palmer Jones

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