Topics Advertising

Brand Studios + Digital Advertising + Advertising Retention + Adblocking + Multi-Platform Advertising + Programmatic + Google + Self-Service Advertising 23 Articles

The Hindu creates nostalgic, engaging campaign for iconic brand

11 January 2023 By Lavanya Rangarajan

ABP Group sweetens the deal with Cadbury Gaane Mishti campaign, event

9 January 2023 By Sumilita Auddy

ABP extends its reach by creating new ad solutions during national festival

30 November 2022 By Paula Felps

New platforms help Prothom Alo extend its reach

18 August 2022 By Jalisa Haggins

Branded content can improve ad reach and boost revenue

17 August 2022 By Paula Felps

Top Advertising Articles Viewed in the Past Month

Small, mid-sized Indian publishers are rethinking advertising revenue

9 May 2022 By David Sangma

India’s competition watchdog follows up on publisher complaints about Google

20 February 2022 By L. Carol Christopher

Jagran New Media helps advertiser introduce farmers to new technology

6 December 2021 By Priyanka Sharma

Amar Ujala’s Shubh Labh 2020 brings retailers, consumers together

14 November 2021 By Neha Sikri

Jagran New Media advertiser capitalises on Olympics with campaign video

9 September 2021 By Priyanka Sharma

Daily Prothom Alo’s ad campaign bridges print and digital platforms

23 August 2021 By Matiur Rahman

Companies see success with subscription, advertising business model transformations

15 August 2021 By Shelley Seale, Paula Felps, Michelle Palmer Jones

Malayala Manorama shares digital classifieds revenue success

22 April 2021 By Shelley Seale

Media advertising will feel pandemic hit until 2023

25 March 2021 By Shelley Seale

Southern Indian news publishers form alliance to increase digital advertising market share

3 January 2021 By Sushil Kumar Tyagi

Times Internet sees 70%+ profit margin from MensXP content-to-commerce brand

14 December 2020 By Dawn McMullan

Times Internet grows revenue, engagement with seamless ad and content rendering

29 October 2020 By Shelley Seale

Mathrubhumi Group ad initiative delivers exceptional results during Onam 2020

13 October 2020 By M.V. Shreyams Kumar

Branded content campaign builds awareness about deadly fever for Anandabazar readers

5 October 2020 By Paula Felps

Facebook Shops launches amid global lockdown

2 June 2020 By Lorna White

Pandemic’s effects require strategic action from India’s print industry

13 April 2020 By Prakasam Peesapati

ABP One ad campaign targets tea drinkers, gives client double-digit sales boost

16 June 2019 By Anisha Datta

Bennett Coleman & Co. streamlines, reduces costs with digital ad sales, pricing ecosystem

20 May 2019 By Raman Agarwal

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