Topics Advertising

Brand Studios + Digital Advertising + Advertising Retention + Adblocking + Multi-Platform Advertising + Print Advertising + Classifieds + Programmatic 677 Articles

Kölner Stadt-Anzeiger Medien turned 200 print-only advertisers into digital buyers

30 January 2023 By Christian Scherbel

Hindu Group creates successful branded content campaign for ed-tech start-up

22 January 2023 By Lavanya Rangarajan

Ekstra Bladet teams with software company to explain whistleblower law

19 January 2023 By Joen Jay Dahl

Advertising thought leaders offer glimpses into 5 key trends

18 January 2023 By Mark Challinor

3 global advertising thought leaders weigh in on 2023 outlook

17 January 2023 By Mark Challinor

Top Advertising Articles Viewed in the Past Month

Braille cover wraps, clever partnerships lead way in 2023 print innovations

12 January 2023 By Lewis Boulton

The Hindu creates nostalgic, engaging campaign for iconic brand

11 January 2023 By Lavanya Rangarajan

Russmedia introduces employer reviews on job portal, increasing engagement for ländlejob.at

10 January 2023 By Claudia Nessler

ABP Group sweetens the deal with Cadbury Gaane Mishti campaign, event

9 January 2023 By Sumilita Auddy

The Irish Times takes its green initiatives to digital advertisers

5 January 2023 By Hannah Bates

Mediahuis offers lessons from digital-focussed, post-COVID ad sales team restructure

3 January 2023 By Mark Challinor

Maharashtra Times plants the seeds to celebrate World Environment Day in print campaign

2 January 2023 By Sharad Mehrotra

These 3 advertising revenue generators offer opportunity in 2023

28 December 2022 By Christian Scherbel

Should advertisers worry about brand safety on social media?

27 December 2022 By Shazia Khan

Media companies are restructuring ad sales teams to reflect current needs

15 December 2022 By Sarah Schmidt, Elaine Sung, Michelle Palmer Jones

Ad sales teams support clients with new technology in changing environment

14 December 2022 By Sarah Schmidt, Paula Felps, Jessica Spiegel

Reader acceptance of ad-supported video opens door for personalised content

13 December 2022 By Matthew Snyder

The “feel-good bundle” needs to replace the forced advertisement bundle

11 December 2022 By Christian Scherbel

City Press, Daily Sun increase engagement with ad campaign about menstruation

11 December 2022 By Gayle Edmunds

The “golden quarter” is promising for some Black Friday advertisers

5 December 2022 By Lewis Boulton

ABP extends its reach by creating new ad solutions during national festival

30 November 2022 By Paula Felps

NTM reimagines its digital ad business for 2026

29 November 2022 By Mark Challinor

Irish Times, NTM plan for their advertising futures

23 November 2022 By Mark Challinor

The Guardian exemplifies media’s role in sustainability

14 November 2022 By Mark Challinor

The future of media ad sales involves happy team members

8 November 2022 By Mark Challinor

Integrating lead generation into shoppable holiday ads offers opportunity for publishers

31 October 2022 By Matthew Snyder

What factors are driving the news industry’s revenue challenges?

25 October 2022 By Justin Eisenband

Bold ad pricing, new narrative required with looming recession

24 October 2022 By Christian Scherbel

Mathrubhumi leverages annual Onam festival to grow volume and revenue

24 October 2022 By Paula Felps

UK news brands, advertisers support readers navigating cost-of-living crisis

18 October 2022 By Lewis Boulton

Hanza Media reinvents print with the GG Pop Up Paper

16 October 2022 By Srđan Sandić

5 advertising strategies for media in recessionary times

12 October 2022 By Mark Challinor

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