Topics Advertising

Brand Studios + Classifieds + Advertising: Other 794 Articles

Is every company a media company?

19 July 2022 By Edward Pimenta & Tiago Afonso

Advertisers want to be adjacent to sustainability, climate change coverage

12 June 2022 By Mark Challinor

Community engagement, digital experiences help media companies boost ad performance

9 June 2022 By Rebecca Alter

NTM shares its mission to become Sweden’s best advertising sales organisation

8 June 2022 By Paula Felps

Signs from advertising in the UK show signs of cautionary hope

30 May 2022 By Mark Challinor

Top Advertising Articles Viewed in the Past Month

McClatchy, Media24, Jagran pivot ad strategies based on data, audience behaviour

17 May 2022 By Michelle Palmer Jones, Paula Felps, Jalisa Haggins

How news media (and INMA) evolved a decade in only one year

17 January 2022 By Damian Eales

9 ways INMA impacted the news industry in 2021

29 December 2021 By Earl J. Wilkinson

Kleine Zeitung’s annual brand campaign results in 35% advertising recall

26 December 2021 By Andrea Rachbauer

Research shows rise in advertising spend

16 December 2021 By Mark Challinor

Advertising entering 2022: contextualising print, expanding horizons

7 October 2021 By Mark Challinor

6 strategies Editora Globo’s G.Lab leans on for branded content success

27 September 2021 By Edward Pimenta & Tiago Afonso

Mindful content is key to media’s successful content marketing on social media

21 September 2021 By Jessica Robinson

Jagran New Media advertiser capitalises on Olympics with campaign video

9 September 2021 By Priyanka Sharma

Adresseavisen’s visual campaign emphasises the importance of sustainability for local ad client

2 September 2021 By Michelle Bjellmo

5 media companies share how they use data to drive reader, ad revenue

29 June 2021 By Brie Logsdon, Michelle Palmer Jones, Chandler Wieberg, Paula Felps

YouTube, newsletters underpin content marketing trends coming out of pandemic

2 June 2021 By Sean Stanleigh

Times Group continues evolution of innovation through culture-changing conversations

31 May 2021 By Shelley Seale

3 media companies pivot advertising strategies in the face of the pandemic, Big Tech competition

13 May 2021 By Brie Logsdon, L. Carol Christopher, Paula Felps, Shelley Seale

Legends Sir John Hegarty and Partha Sinha share thoughts on the future of media advertising

28 April 2021 By Shelley Seale

Malayala Manorama shares digital classifieds revenue success

22 April 2021 By Shelley Seale

Should time replace pageviews as the North Star audience metric?

21 February 2021 By Greg Piechota

2 approaches to forecasting pageviews offer insight to advertising targets

27 December 2020 By Lovisa Bergström

Kleine Zeitung tackles branding, ad and subscription sales in a single campaign

20 December 2020 By Andrea Rachbauer

In-house branded content agency The Kit proves a creative revenue stream for Torstar

16 December 2020 By Shelley Seale

Divya Bhaskar’s “toolkit” puts innovation on display for advertisers

13 December 2020 By Paula Felps

Research shows added value of advertising in trusted news media

2 November 2020 By Erik Grimm

New INMA report looks at content-to-commerce opportunities for publishers

22 October 2020 By Shelley Seale

INMA 30 Under 30: Weijun Lu of South China Morning Post

21 October 2020 By Dawn McMullan

INMA 30 Under 30: Maggie Campbell of NZME

14 October 2020 By Dawn McMullan

Wall Street Journal, Spotify partnership attracts followers, sponsorship opportunities

12 October 2020 By Brielle Buis

SCMP branded content campaign with Qantas Airways revives interest in airline

20 September 2020 By Paula Felps

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