Topics Advertising

Brand Studios + Amazon + Apple + Adblocking 33 Articles

Ekstra Bladet teams with software company to explain whistleblower law

19 January 2023 By Joen Jay Dahl

Should advertisers worry about brand safety on social media?

27 December 2022 By Shazia Khan

Is Apple News an option for local news publishers?

31 August 2022 By Matthew Snyder

NTM shares its mission to become Sweden’s best advertising sales organisation

8 June 2022 By Paula Felps

McClatchy, Media24, Jagran pivot ad strategies based on data, audience behaviour

17 May 2022 By Michelle Palmer Jones, Paula Felps, Jalisa Haggins

Top Advertising Articles Viewed in the Past Month

6 strategies Editora Globo’s G.Lab leans on for branded content success

27 September 2021 By Edward Pimenta & Tiago Afonso

Mindful content is key to media’s successful content marketing on social media

21 September 2021 By Jessica Robinson

What media companies need to know about Apple’s News Partner Programme

13 September 2021 By Robert Whitehead

Jagran New Media advertiser capitalises on Olympics with campaign video

9 September 2021 By Priyanka Sharma

Adresseavisen’s visual campaign emphasises the importance of sustainability for local ad client

2 September 2021 By Michelle Bjellmo

Apple Pay dominates mobile payments in the wake of COVID-19

24 August 2021 By Lorna White

YouTube, newsletters underpin content marketing trends coming out of pandemic

2 June 2021 By Sean Stanleigh

3 media companies pivot advertising strategies in the face of the pandemic, Big Tech competition

13 May 2021 By Brie Logsdon, L. Carol Christopher, Paula Felps, Shelley Seale

3 ways publishers will go back to the future when the “cookiepocolypse” hits

14 March 2021 By Mark Zohar

In-house branded content agency The Kit proves a creative revenue stream for Torstar

16 December 2020 By Shelley Seale

COVID-19 proves m-commerce is here to stay

27 October 2020 By Lorna White

INMA 30 Under 30: Weijun Lu of South China Morning Post

21 October 2020 By Dawn McMullan

SCMP branded content campaign with Qantas Airways revives interest in airline

20 September 2020 By Paula Felps

New INMA report explains why branded content fits today’s advertising moment

16 September 2020 By Dawn McMullan

Facebook and Apple face off over privacy, ad tech issues

2 September 2020 By L. Carol Christopher

News publishers are not happy with Apple Tax application, news link redirection

26 August 2020 By L. Carol Christopher

Using first-party data, Mediahuis Data Studio grows data-driven ad campaigns

19 August 2020 By Heleen De Winne

How to optimise ad revenue without sacrificing user experience

29 July 2020 By Shelley Seale

Apple announces IDFA, Google likely to follow

27 July 2020 By Lorna White

Clarín Brand Studio focuses on data-driven content for advertisers

16 December 2019 By Santiago Arieu

Ekstra Bladet, JP/Politikens Hus launch platform to address third-party data blocking

9 December 2019 By Signe Skarequist & Kasper Worm-Petersen

Alabama Media Group’s hit social media series also wins big with advertisers

5 September 2019 By Sara Dyer

Schibsted study identifies what really makes a native ad campaign successful

2 September 2019 By Alexander Frid Kahn

Chicago Tribune’s Studio 1847 exceeds targets with Groupon Coupon native ad campaign

4 June 2019 By Laura Strom

Bonnier News Brand Studio campaign builds brand, targets business clients for telecom

2 June 2019 By Matilda Olsén

From Amazon to local advertisers, 5 news brands learn to better engage

15 May 2019 By Dawn McMullan

Bonnier News Brand Studio creates VR campaign for coffee advertiser

14 January 2019 By Matilda Olsén

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