Topics Advertising

Brand Studios + Advertising Sales + Video Advertising + Google + Programmatic + Multi-Platform Advertising + Classifieds + E-Commerce 762 Articles

Kölner Stadt-Anzeiger Medien turned 200 print-only advertisers into digital buyers

30 January 2023 By Christian Scherbel

Ekstra Bladet teams with software company to explain whistleblower law

19 January 2023 By Joen Jay Dahl

Advertising thought leaders offer glimpses into 5 key trends

18 January 2023 By Mark Challinor

3 global advertising thought leaders weigh in on 2023 outlook

17 January 2023 By Mark Challinor

Braille cover wraps, clever partnerships lead way in 2023 print innovations

12 January 2023 By Lewis Boulton

Top Advertising Articles Viewed in the Past Month

INMA President Maribel Perez Wadsworth shares news industry outlook for 2023

11 January 2023 By Paula Felps

The Hindu creates nostalgic, engaging campaign for iconic brand

11 January 2023 By Lavanya Rangarajan

Russmedia introduces employer reviews on job portal, increasing engagement for ländlejob.at

10 January 2023 By Claudia Nessler

ABP Group sweetens the deal with Cadbury Gaane Mishti campaign, event

9 January 2023 By Sumilita Auddy

The Irish Times takes its green initiatives to digital advertisers

5 January 2023 By Hannah Bates

City Press creates Money Makeover boot camp with financial services client

5 January 2023 By Gayle Edmunds

Mediahuis offers lessons from digital-focussed, post-COVID ad sales team restructure

3 January 2023 By Mark Challinor

Mediahuis shares lessons from ad sales team restructuring

3 January 2023 By Mark Challinor

These 3 advertising revenue generators offer opportunity in 2023

28 December 2022 By Christian Scherbel

Should advertisers worry about brand safety on social media?

27 December 2022 By Shazia Khan

Media companies are restructuring ad sales teams to reflect current needs

15 December 2022 By Sarah Schmidt, Elaine Sung, Michelle Palmer Jones

Ad sales teams support clients with new technology in changing environment

14 December 2022 By Sarah Schmidt, Paula Felps, Jessica Spiegel

Reader acceptance of ad-supported video opens door for personalised content

13 December 2022 By Matthew Snyder

The “feel-good bundle” needs to replace the forced advertisement bundle

11 December 2022 By Christian Scherbel

Advertisers are adapting to industry changes with focus on data, right buyers

8 December 2022 By Mark Challinor

News publishers are moving their Big Tech focus to advertising revenues

7 December 2022 By Robert Whitehead

Ad brands need more data to navigate privacy, consent

7 December 2022 By Mark Challinor

Ad brands need more data sources to navigate privacy, consent

6 December 2022 By Mark Challinor

ABP extends its reach by creating new ad solutions during national festival

30 November 2022 By Paula Felps

Now, next, later ad strategy keeps Irish Times ad sales team focused

28 November 2022 By Mark Challinor

Irish Times, NTM plan for their advertising futures

23 November 2022 By Mark Challinor

The Guardian exemplifies media’s role in sustainability

14 November 2022 By Mark Challinor

Is your media sales team happy?

8 November 2022 By Mark Challinor

The future of media ad sales involves happy team members

8 November 2022 By Mark Challinor

The Independent shares e-commerce strategies for new revenue

2 November 2022 By Paula Felps

Integrating lead generation into shoppable holiday ads offers opportunity for publishers

31 October 2022 By Matthew Snyder

What factors are driving the news industry’s revenue challenges?

25 October 2022 By Justin Eisenband

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