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Topics Advertising

Brand Studios + Advertising Sales + Video Advertising + Google + Adblocking + New Product Development 547 Articles

Local media have these 4 advantages over Big Tech for SMB ad needs

8 August 2022 By Christian Scherbel

Media24 learns what readers want from ads using online survey

7 August 2022 By Dalene Muller

Upcoming Webinar: The pandemic changed the way ad buyers think

7 August 2022 By Paula Felps

Economic uncertainty points to 3 ways ad sales team can help clients

2 August 2022 By Mark Challinor

It’s time for the “I’d be mad not to buy it” sales approach

2 August 2022 By Mark Challinor

Top Advertising Articles Viewed in the Past Month

Right mixture of cross-media ad offers will bring in revenue

6 July 2022 By Mark Challinor

The right mixture of cross-media ad offers will bring in revenue

5 July 2022 By Mark Challinor

The metaverse will change advertiser focus in these 10 ways

21 June 2022 By Mark Challinor

What can the metaverse offer media advertising clients?

21 June 2022 By Mark Challinor

UK advertising alliance drives media publisher revenue

14 June 2022 By Danny Spears

NTM shares its mission to become Sweden’s best advertising sales organisation

8 June 2022 By Paula Felps

Local advertisers need easy, specialised solutions for digital packages

5 June 2022 By Christian Scherbel

Five months into 2022, where is media advertising?

25 May 2022 By Mark Challinor

In-banner video ads should be a top priority for news publishers

25 May 2022 By Matthew Snyder

Media advertising 2022: Where are we now and what’s to come?

24 May 2022 By Mark Challinor

McClatchy, Media24, Jagran pivot ad strategies based on data, audience behaviour

17 May 2022 By Michelle Palmer Jones, Paula Felps, Jalisa Haggins

Ekstra Bladet prepares for a privacy-centric advertising ecosystem

11 May 2022 By Paula Felps

Collaborative selling to ad agencies builds trust in media companies

11 May 2022 By Mark Challinor

Collaborative selling to ad agencies builds trust in news media

10 May 2022 By Mark Challinor

Print advertising remains central to the advertising mix, INMA report shows

28 April 2022 By Dawn McMullan

First-party data, newsletters offer ad revenue opportunities to media

26 April 2022 By Mark Challinor

Kölner Stadtanzeiger finds success selling direct, regionally focused advertising

25 April 2022 By Christian Scherbel

High-impact display ads should not be overlooked as a revenue driver

24 April 2022 By Matthew Snyder

Research shows why media advertisers need to invest in video

20 April 2022 By Jessica Spiegel

Video ads are an important part of media’s digital offering

31 March 2022 By Mark Challinor

Media companies need instream and outstream videos for ad monetisation

30 March 2022 By Mark Challinor

Research backs up revenue potential of video advertising

29 March 2022 By Mark Challinor

Telegraph collects data for newsroom to underpin subscription-first model

21 March 2022 By Michelle Palmer Jones

Small advertisers can be converted to digital with 3 solutions

16 March 2022 By Jessica Spiegel

NZME breathes new life into market with a quarterly fashion magazine

7 March 2022 By Katie Mills

4 drivers help create digital offerings that scale for local advertisers

2 March 2022 By Christian Scherbel

India’s competition watchdog follows up on publisher complaints about Google

20 February 2022 By L. Carol Christopher

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