Topics Advertising

Brand Studios + Advertising Retention + New Product Development 66 Articles

McClatchy, Media24, Jagran pivot ad strategies based on data, audience behaviour

17 May 2022 By Michelle Palmer Jones, Paula Felps, Jalisa Haggins

Telegraph collects data for newsroom to underpin subscription-first model

21 March 2022 By Michelle Palmer Jones

NZME breathes new life into market with a quarterly fashion magazine

7 March 2022 By Katie Mills

3 phases take advertising offerings from raw products to profitability

17 February 2022 By Mark Challinor

Helsingin Sanomat reinvented print media for younger audiences

19 January 2022 By Shelley Seale

Top Advertising Articles Viewed in the Past Month

Media companies need these 5 actions to provide real solutions to advertisers

8 December 2021 By Shelley Seale

SPH’s in-house brand safety classification AI helps expand ad inventory

29 November 2021 By Gibson Ni

INM’s Programmatic Plus takes advertising to the next level

29 November 2021 By Brian Sheehan

Is there a case for going ad free?

28 November 2021 By Jodie Hopperton

Decrypt Media helps media make sense of crypto

21 November 2021 By Michelle Palmer Jones

South China Morning Post explores blockchain technology with Artifacts

8 November 2021 By Michelle Palmer Jones

Time magazine explores the crypto space with TIMEPieces

1 November 2021 By Michelle Palmer Jones

Sometimes circumnavigating the product process is OK

28 September 2021 By Jodie Hopperton

6 strategies Editora Globo’s G.Lab leans on for branded content success

27 September 2021 By Edward Pimenta & Tiago Afonso

INMA launches Advertising Initiative

23 September 2021 By Dawn McMullan

Mindful content is key to media’s successful content marketing on social media

21 September 2021 By Jessica Robinson

Jagran New Media advertiser capitalises on Olympics with campaign video

9 September 2021 By Priyanka Sharma

Adresseavisen’s visual campaign emphasises the importance of sustainability for local ad client

2 September 2021 By Michelle Bjellmo

2 e-commerce paths help news publishers maximise digital monetisation

25 August 2021 By David Jeremias Vogt

SCMP Signal improves ad targeting with brand suitability

7 June 2021 By Timmy Bankole

YouTube, newsletters underpin content marketing trends coming out of pandemic

2 June 2021 By Sean Stanleigh

3 media companies pivot advertising strategies in the face of the pandemic, Big Tech competition

13 May 2021 By Brie Logsdon, L. Carol Christopher, Paula Felps, Shelley Seale

Malayala Manorama shares digital classifieds revenue success

22 April 2021 By Shelley Seale

Dagens Nyheter e-commerce revenue stream doubles since 2019 launch

14 April 2021 By Shelley Seale

NRC launches its NRC Audio App podcast platform

8 March 2021 By Paula Felps

Financial Times, Bauer share product success metrics that work company-wide

3 March 2021 By Shelley Seale

Los Andes’ 170 podcasts reach 173,000 listeners in first year

1 March 2021 By Paula Felps

Virtual product trials improve Globe and Mail’s product development

28 February 2021 By Garth Thomas

Irish Times initiative boosts advertising partnerships during pandemic

10 February 2021 By Shelley Seale

Tampa Bay Times moves to print publishing twice a week

21 December 2020 By Brie Logsdon

In-house branded content agency The Kit proves a creative revenue stream for Torstar

16 December 2020 By Shelley Seale

Times Internet sees 70%+ profit margin from MensXP content-to-commerce brand

14 December 2020 By Dawn McMullan

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