Topics Advertising

Brand Studios + Advertising Retention + New Product Development 54 Articles

INMA launches Advertising Initiative

23 September 2021 By Dawn McMullan

Mindful content is key to media’s successful content marketing on social media

21 September 2021 By Jessica Robinson

Jagran New Media advertiser capitalises on Olympics with campaign video

9 September 2021 By Priyanka Sharma

Adresseavisen’s visual campaign emphasises the importance of sustainability for local ad client

2 September 2021 By Michelle Bjellmo

2 e-commerce paths help news publishers maximise digital monetisation

25 August 2021 By David Jeremias Vogt

Top Advertising Articles Viewed in the Past Month

SCMP Signal improves ad targeting with brand suitability

7 June 2021 By Timmy Bankole

YouTube, newsletters underpin content marketing trends coming out of pandemic

2 June 2021 By Sean Stanleigh

3 media companies pivot advertising strategies in the face of the pandemic, Big Tech competition

13 May 2021 By Brie Logsdon, L. Carol Christopher, Paula Felps, Shelley Seale

Load More INMA Ideas

Malayala Manorama shares digital classifieds revenue success

22 April 2021 By Shelley Seale

Dagens Nyheter e-commerce revenue stream doubles since 2019 launch

14 April 2021 By Shelley Seale

NRC launches its NRC Audio App podcast platform

8 March 2021 By Paula Felps

Load More INMA Ideas

United Robots

Financial Times, Bauer share product success metrics that work company-wide

3 March 2021 By Shelley Seale

Los Andes’ 170 podcasts reach 173,000 listeners in first year

1 March 2021 By Paula Felps

Virtual product trials improve Globe and Mail’s product development

28 February 2021 By Garth Thomas

Load More INMA Ideas

iZooto

Irish Times initiative boosts advertising partnerships during pandemic

10 February 2021 By Shelley Seale

Tampa Bay Times moves to print publishing twice a week

21 December 2020 By Brie Logsdon

In-house branded content agency The Kit proves a creative revenue stream for Torstar

16 December 2020 By Shelley Seale

Load More INMA Ideas

FewCents

Times Internet sees 70%+ profit margin from MensXP content-to-commerce brand

14 December 2020 By Dawn McMullan

Stuff launches Forever Project magazine to focus on climate change science

3 December 2020 By Eloise Gibson

LNP initiative helps businesses challenged by COVID-19

2 December 2020 By Alexandra Henry

Load More INMA Ideas

Eidosmedia

Connected TV can help media ride the advertising wave of the future

28 October 2020 By Shelley Seale

Clarín Brand Studio creates better audience targeting for digital advertisers

27 October 2020 By Santiago Arieu

Globe and Mail offers 5 key insights to support advertisers, readers during COVID

22 October 2020 By Shelley Seale

Load More INMA Ideas

Tipser - Ecommerce

INMA 30 Under 30: Weijun Lu of South China Morning Post

21 October 2020 By Dawn McMullan

Grupo RBS video series makes investment approachable, engaging

19 October 2020 By Paula Felps

Mathrubhumi Group ad initiative delivers exceptional results during Onam 2020

13 October 2020 By M.V. Shreyams Kumar

Load More INMA Ideas

United Robots

How Aftonbladet is capitalising on a new revenue stream: e-commerce

4 October 2020 By Shelley Seale

SCMP branded content campaign with Qantas Airways revives interest in airline

20 September 2020 By Paula Felps

New INMA report explains why branded content fits today’s advertising moment

16 September 2020 By Dawn McMullan

Load More INMA Ideas

iZooto

Using first-party data, Mediahuis Data Studio grows data-driven ad campaigns

19 August 2020 By Heleen De Winne

Where media advertising goes next is focus of new INMA report

16 July 2020 By Dawn McMullan

Mediafin platform unites Belgian business community during pandemic

28 June 2020 By Tom Michiels

Load More INMA Ideas

FewCents

Listing service at Winnipeg Free Press connects businesses with customers amidst pandemic

4 May 2020 By Erin Lebar

Press Democrat helps local businesses get word out during lockdown

27 April 2020 By Karleen Arnink-Pate

Research: Advertisers benefit from the credibility of news media

27 April 2020 By Erik Grimm

Load More INMA Ideas

Eidosmedia

Pandemic’s effects require strategic action from India’s print industry

13 April 2020 By Prakasam Peesapati

Clarín Brand Studio focuses on data-driven content for advertisers

16 December 2019 By Santiago Arieu

Bay Area News Group increases digital advertising results with in-house SaaS platform

1 December 2019 By Olga Mitina

Load More INMA Ideas

Tipser - Ecommerce

Mittmedia data science helps improve ad retention

13 October 2019 By Magnus Engström & Henrik Mazzanti

Focus on the “why” of an advertising plan to win over clients

1 October 2019 By Darrell Kunken

Alabama Media Group’s hit social media series also wins big with advertisers

5 September 2019 By Sara Dyer

Load More INMA Ideas

United Robots

Schibsted study identifies what really makes a native ad campaign successful

2 September 2019 By Alexander Frid Kahn

Ekstra Bladet connects female Millennials, advertisers with Shero niche media brand

30 June 2019 By Mette Pabst

Chicago Tribune’s Studio 1847 exceeds targets with Groupon Coupon native ad campaign

4 June 2019 By Laura Strom

Load More INMA Ideas

iZooto

Bonnier News Brand Studio campaign builds brand, targets business clients for telecom

2 June 2019 By Matilda Olsén

El Comercio, News Corp Australia, FT on tilting advertising landscape

17 May 2019 By Newsplexer Projects

From Amazon to local advertisers, 5 news brands learn to better engage

15 May 2019 By Dawn McMullan

Load More INMA Ideas

FewCents

How Newsday incorporates audience testing to unify product vision

9 April 2019 By Matthew Cassella

Advertising clients need help honouring privacy laws while mining key data

24 February 2019 By Darrell Kunken

Bonnier News Brand Studio creates VR campaign for coffee advertiser

14 January 2019 By Matilda Olsén

Load More INMA Ideas

Eidosmedia

Tribune’s Studio 1847 scores big on social media with Snowfall campaign

27 November 2018 By Laura Strom

Automation helps publishers report better data to ad customers more quickly

19 November 2018 By Darrell Kunken

Load More INMA Ideas

Tipser - Ecommerce

Why Become A Member?

Strategic Reports

Total access to all INMA reports on just-in-time topics, trends, and case studies
Member Directory

The most powerful tool in media: global peer connections at the leading companies
Industry Headlines

Daily news industry headlines personally curated by INMA, inclusive of archives
Best Practices

Thousands of best practices and case studies to grow audience, revenue, and brand
Crowdsourced Ideas

Learn what fellow INMA members are prioritising: most-read, social shares, searches
Conference Presentations

Thousands of INMA conference presentations for ideation and benchmarking
Webinars

Bring INMA to your computer or phone with exclusive case study-based Webinars
Newsletters

Subscribe to 20+ newsletters by latest content, topic, or world region
Conference Discounts

Members enjoy up to 50% registration discounts on INMA conferences worldwide

Become A Member

Already have an account? Log in now

By continuing to browse or by clicking “ACCEPT,” you agree to the storing of cookies on your device to enhance your site experience. To learn more about how we use cookies, please see our privacy policy.

I ACCEPT