Topics Advertising

Brand Studios + Advertising Retention + COVID-19 + Advertising Sales + Mobile Advertising 52 Articles

Kölner Stadtanzeiger finds success selling direct, regionally focused advertising

25 April 2022 By Christian Scherbel

Small advertisers can be converted to digital with 3 solutions

16 March 2022 By Jessica Spiegel

4 drivers help create digital offerings that scale for local advertisers

2 March 2022 By Christian Scherbel

Archant excelled during pandemic with focus on its people, ad clients, newsroom

23 February 2022 By Michelle Palmer Jones

INM’s Programmatic Plus takes advertising to the next level

29 November 2021 By Brian Sheehan

Top Advertising Articles Viewed in the Past Month

Adresseavisen’s visual campaign emphasises the importance of sustainability for local ad client

2 September 2021 By Michelle Bjellmo

Schibsted Partnerstudio creates playful video campaign for Nordic retail giant

27 July 2021 By Mads Gudim Burheim

Ekstra Bladet turns its Web site into a home cinema during lockdown

31 May 2021 By Joen Jay Dahl

Reach PLC shares 3 pillars of digital transformation

24 March 2021 By Shelley Seale

Gazeta Wyborcza mines its articles to better target ads by context

18 March 2021 By Greg Piechota

Irish Times initiative boosts advertising partnerships during pandemic

10 February 2021 By Shelley Seale

Research: Two-thirds of UK appreciate journalism more since pandemic

8 February 2021 By Lorna White

Lockdown 3.0: UK print campaigns educate, nurture, encourage vaccination

7 February 2021 By Hannah Ohm Thomas

Irish Times podcasts find perfect pairing with chocolatier

24 January 2021 By Paula Felps

Newsworks shares best print ads of 2020

22 December 2020 By Hannah Ohm Thomas

2020 print ads take aim at COVID-19

29 September 2020 By Hannah Ohm Thomas

The Guardian shares its programmatic strategy as third-party data disappears

23 September 2020 By Shelley Seale

24sata uses friendship as the foundation of Vichy advertising campaign

27 August 2020 By Marko Janković & Tea Tolić

Using first-party data, Mediahuis Data Studio grows data-driven ad campaigns

19 August 2020 By Heleen De Winne

How to optimise ad revenue without sacrificing user experience

29 July 2020 By Shelley Seale

UK publishers back efforts to kick-start country

5 July 2020 By Hannah Ohm Thomas

The coronavirus crisis is a media crisis, but it could be worse

29 June 2020 By Eirik H. Winsnes

Mediafin platform unites Belgian business community during pandemic

28 June 2020 By Tom Michiels

Facebook Shops launches amid global lockdown

2 June 2020 By Lorna White

From gambling to breakfast delivery, media revenue generation gets creative

26 May 2020 By Brie Logsdon & Shelley Seale

Advertisers use print to support communities, thank staff during pandemic

18 May 2020 By Hannah Ohm Thomas

Research: Advertisers benefit from the credibility of news media

27 April 2020 By Erik Grimm

Availability, cost efficiency are key factors in Sweden media’s e-learning platform for ad sales

9 March 2020 By Thomas Sundgren

Prioritising data for reader revenue versus advertising performance

6 February 2020 By Shelley Seale

How an e-learning platform is transforming Swedish media advertising departments

3 February 2020 By Thomas Sundgren

Mobile trends for 2020: apps, advertising, and AI

18 December 2019 By Shelley Seale

Ekstra Bladet, JP/Politikens Hus launch platform to address third-party data blocking

9 December 2019 By Signe Skarequist & Kasper Worm-Petersen

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