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Topics Advertising

Brand Studios + Advertising Retention + Apple + Google + Marketing Services + Native Advertising 29 Articles

NTM shares its mission to become Sweden’s best advertising sales organisation

8 June 2022 By Paula Felps

Ekstra Bladet prepares for a privacy-centric advertising ecosystem

11 May 2022 By Paula Felps

News publishers can create revenue, maintain integrity by back-populating native ads

3 April 2022 By Axel Wolrath

INM’s Programmatic Plus takes advertising to the next level

29 November 2021 By Brian Sheehan

Adresseavisen’s visual campaign emphasises the importance of sustainability for local ad client

2 September 2021 By Michelle Bjellmo

Top Advertising Articles Viewed in the Past Month

Google fined €500 million by France for series of infractions in negotiations with media

5 August 2021 By L. Carol Christopher

Schibsted Partnerstudio creates playful video campaign for Nordic retail giant

27 July 2021 By Mads Gudim Burheim

24sata partners with miss7 brand on #Pinkypromiss native ad campaign

2 June 2021 By Petra Dugandžić, Nives Jekić, Ante Franotović

Ekstra Bladet turns its Web site into a home cinema during lockdown

31 May 2021 By Joen Jay Dahl

Irish Times initiative boosts advertising partnerships during pandemic

10 February 2021 By Shelley Seale

INMA Elevate Scholar: Bethany Crowe of Newsquest Media Group

17 January 2021 By Paula Felps

Irish Times video + print campaign drives success for Land Rover

12 November 2020 By Paula Felps

Schibsted branded content campaign creates interest in everyday travel for advertiser

4 November 2020 By David Gustavsen Tvetene

Using first-party data, Mediahuis Data Studio grows data-driven ad campaigns

19 August 2020 By Heleen De Winne

Mediafin platform unites Belgian business community during pandemic

28 June 2020 By Tom Michiels

Research: Advertisers benefit from the credibility of news media

27 April 2020 By Erik Grimm

Mediahuis initiative helps small businesses survive during COVID-19 crisis

21 April 2020 By Hans de Loore

Bonnier and partners team up against climate change with successful native ad campaign

2 February 2020 By Therese Färsjö

24sata advertisers engage Millennials with campaign about female sexuality

27 January 2020 By Tea Tolić & Marko Janković

Mittmedia data science helps improve ad retention

13 October 2019 By Magnus Engström & Henrik Mazzanti

Does media’s advertising past + its audience present equal the revenue future?

2 October 2019 By Dawn McMullan

5 media companies share their successful advertising strategies

23 September 2019 By Newsplexer Projects

Schibsted study identifies what really makes a native ad campaign successful

2 September 2019 By Alexander Frid Kahn

News UK shares its ongoing debate between editorial and advertorial

25 July 2019 By Shelley Seale

Ekstra Bladet connects female Millennials, advertisers with Shero niche media brand

30 June 2019 By Mette Pabst

Bonnier News Brand Studio campaign builds brand, targets business clients for telecom

2 June 2019 By Matilda Olsén

El Comercio, News Corp Australia, FT on tilting advertising landscape

17 May 2019 By Newsplexer Projects

Russmedia increases logins, engagement, revenue with gamification model

6 February 2019 By Shelley Seale

Bonnier News Brand Studio creates VR campaign for coffee advertiser

14 January 2019 By Matilda Olsén

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