Topics Advertising

Advertising Retention 20 Articles

Media companies need these 5 actions to provide real solutions to advertisers

8 December 2021 By Shelley Seale

SPH’s in-house brand safety classification AI helps expand ad inventory

29 November 2021 By Gibson Ni

INM’s Programmatic Plus takes advertising to the next level

29 November 2021 By Brian Sheehan

SCMP Signal improves ad targeting with brand suitability

7 June 2021 By Timmy Bankole

Financial Times, Bauer share product success metrics that work company-wide

3 March 2021 By Shelley Seale

Top Advertising Articles Viewed in the Past Month

Irish Times initiative boosts advertising partnerships during pandemic

10 February 2021 By Shelley Seale

Tampa Bay Times moves to print publishing twice a week

21 December 2020 By Brie Logsdon

LNP initiative helps businesses challenged by COVID-19

2 December 2020 By Alexandra Henry

Globe and Mail offers 5 key insights to support advertisers, readers during COVID

22 October 2020 By Shelley Seale

Mathrubhumi Group ad initiative delivers exceptional results during Onam 2020

13 October 2020 By M.V. Shreyams Kumar

Where media advertising goes next is focus of new INMA report

16 July 2020 By Dawn McMullan

Press Democrat helps local businesses get word out during lockdown

27 April 2020 By Karleen Arnink-Pate

Research: Advertisers benefit from the credibility of news media

27 April 2020 By Erik Grimm

Pandemic’s effects require strategic action from India’s print industry

13 April 2020 By Prakasam Peesapati

Bay Area News Group increases digital advertising results with in-house SaaS platform

1 December 2019 By Olga Mitina

Mittmedia data science helps improve ad retention

13 October 2019 By Magnus Engström & Henrik Mazzanti

Focus on the “why” of an advertising plan to win over clients

1 October 2019 By Darrell Kunken

El Comercio, News Corp Australia, FT on tilting advertising landscape

17 May 2019 By Newsplexer Projects

Advertising clients need help honouring privacy laws while mining key data

24 February 2019 By Darrell Kunken

Automation helps publishers report better data to ad customers more quickly

19 November 2018 By Darrell Kunken

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