Topics Advertising

Adblocking + Advertising: Other + Social Media + Google + Amazon + Microsoft 775 Articles

Ekstra Bladet prepares for a privacy-centric advertising ecosystem

11 May 2022 By Paula Felps

NTM refreshes its social media strategy, doesn’t focus on pageviews

9 May 2022 By Jens Pettersson

Publisher wonders if Elon Musk will be Loki or Tony Stark

27 April 2022 By Peter Bale

First-party data, newsletters offer ad revenue opportunities to media

26 April 2022 By Mark Challinor

India’s competition watchdog follows up on publisher complaints about Google

20 February 2022 By L. Carol Christopher

Top Advertising Articles Viewed in the Past Month

Is content marketing the new weapon in our advertiser toolbox?

15 February 2022 By Mark Challinor

Jagran New Media recognises leaders in technology and innovation

2 February 2022 By Priyanka Sharma

From FLoC to Topics: what the Google shift means for publishers

25 January 2022 By Earl J. Wilkinson

How news media (and INMA) evolved a decade in only one year

17 January 2022 By Damian Eales

9 ways INMA impacted the news industry in 2021

29 December 2021 By Earl J. Wilkinson

Kleine Zeitung’s annual brand campaign results in 35% advertising recall

26 December 2021 By Andrea Rachbauer

Research shows rise in advertising spend

16 December 2021 By Mark Challinor

Canadian Liberals’ first 100 days prioritise level digital playing field

4 November 2021 By L. Carol Christopher

ACCC report finds Google ad tech dominance harms media, makes 6 recommendations

17 October 2021 By L. Carol Christopher

Survey shares media companies’ thoughts on first-party data model

13 October 2021 By Shelley Seale

Advertising entering 2022: contextualising print, expanding horizons

7 October 2021 By Mark Challinor

Why Chrome’s third-party cookie ban delay shouldn’t delay media’s response

9 September 2021 By Jesse Moeinifar

Daily Prothom Alo’s ad campaign bridges print and digital platforms

23 August 2021 By Matiur Rahman

Google executives demystify the end of third-party cookies for INMA members

18 August 2021 By Shelley Seale

Google fined €500 million by France for series of infractions in negotiations with media

5 August 2021 By L. Carol Christopher

Jagran New Media advertiser uses influencers for COVID-19 campaign

11 July 2021 By Priyanka Sharma

News companies can thrive after the (delayed) cookie apocalypse

30 June 2021 By Shelley Seale

5 media companies share how they use data to drive reader, ad revenue

29 June 2021 By Brie Logsdon, Michelle Palmer Jones, Chandler Wieberg, Paula Felps

YouTube, newsletters underpin content marketing trends coming out of pandemic

2 June 2021 By Sean Stanleigh

Times Group continues evolution of innovation through culture-changing conversations

31 May 2021 By Shelley Seale

McKinsey partner shares advice on data privacy and media advertising

13 May 2021 By L. Carol Christopher

New INMA report aims to decode ad tech ecosystem for news publishers

29 April 2021 By Dawn McMullan

Legends Sir John Hegarty and Partha Sinha share thoughts on the future of media advertising

28 April 2021 By Shelley Seale

The trustworthiness of news organisations begins with a Google search

7 April 2021 By Katalina Deaven

The billion-dollar gap: Facebook, global news industry earn almost the same amount

5 April 2021 By Dr. Merja Myllylahti

3 ways publishers will go back to the future when the “cookiepocolypse” hits

14 March 2021 By Mark Zohar

Google confirms plans to end tracking users, forever changing digital advertising

4 March 2021 By Greg Piechota

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