Topics Advertising

Adblocking + Social Media + Mobile Advertising + Apple + Advertising Sales 33 Articles

NTM refreshes its social media strategy, doesn’t focus on pageviews

9 May 2022 By Jens Pettersson

Kölner Stadtanzeiger finds success selling direct, regionally focused advertising

25 April 2022 By Christian Scherbel

Small advertisers can be converted to digital with 3 solutions

16 March 2022 By Jessica Spiegel

4 drivers help create digital offerings that scale for local advertisers

2 March 2022 By Christian Scherbel

Irish Times podcasts find perfect pairing with chocolatier

24 January 2021 By Paula Felps

Top Advertising Articles Viewed in the Past Month

The Guardian shares its programmatic strategy as third-party data disappears

23 September 2020 By Shelley Seale

24sata uses friendship as the foundation of Vichy advertising campaign

27 August 2020 By Marko Janković & Tea Tolić

How to optimise ad revenue without sacrificing user experience

29 July 2020 By Shelley Seale

As traditional media gains relevance over social media, what happens to advertising?

27 July 2020 By Erik Grimm

Facebook Shops launches amid global lockdown

2 June 2020 By Lorna White

Research: Advertisers benefit from the credibility of news media

27 April 2020 By Erik Grimm

Availability, cost efficiency are key factors in Sweden media’s e-learning platform for ad sales

9 March 2020 By Thomas Sundgren

Prioritising data for reader revenue versus advertising performance

6 February 2020 By Shelley Seale

How an e-learning platform is transforming Swedish media advertising departments

3 February 2020 By Thomas Sundgren

Mobile trends for 2020: apps, advertising, and AI

18 December 2019 By Shelley Seale

Ekstra Bladet, JP/Politikens Hus launch platform to address third-party data blocking

9 December 2019 By Signe Skarequist & Kasper Worm-Petersen

Direct-to-consumer publishers, advertisers brands must focus on strengths, not sales

20 November 2019 By Lorna White

6 feature checklist of a powerful mobile strategy

11 November 2019 By Mark Challinor

Mittmedia data science helps improve ad retention

13 October 2019 By Magnus Engström & Henrik Mazzanti

Is mobile the future of television for advertisers?

6 October 2019 By Lorna White

News media companies still finding balance between reader, advertiser revenue

24 September 2019 By Newsplexer Projects

Schibsted’s grocery research proves mobile advertising ROI

15 September 2019 By Tomas Schultz

Der Tag app uses automatic content curation to grow digital subscriptions

8 September 2019 By Nico Wilfer

Why Helsingin Sanomat's “The Land of Free Press” campaign resonated with readers, advertisers

28 August 2019 By Shelley Seale

Schibsted develops innovative ad format for mobile gifting campaigns

9 July 2019 By Tomas Schultz

Bonnier News Brand Studio campaign builds brand, targets business clients for telecom

2 June 2019 By Matilda Olsén

How to monetise mobile storytelling’s future

12 May 2019 By Mark Challinor

Localised messaging elevates brands from mainstream advertising

9 April 2019 By Lorna White

Voucher codes, mobile coupons are key audience, advertising engagement tools

26 February 2019 By Mark Challinor

Why a mobile-first, commercial audit is imperative to publishers

5 December 2018 By Mark Challinor

Styria connects auto advertiser with women through sponsored content

15 October 2018 By Elisabeth Sonnleitner

UK digital ad spend continues to focus on mobile

30 September 2018 By Lorna White

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