Topics Advertising

Adblocking + Social Media + Google + Microsoft + Amazon + Programmatic 135 Articles

The Hindu creates nostalgic, engaging campaign for iconic brand

11 January 2023 By Lavanya Rangarajan

ABP Group sweetens the deal with Cadbury Gaane Mishti campaign, event

9 January 2023 By Sumilita Auddy

Should advertisers worry about brand safety on social media?

27 December 2022 By Shazia Khan

Reader acceptance of ad-supported video opens door for personalised content

13 December 2022 By Matthew Snyder

News publishers are moving their Big Tech focus to advertising revenues

7 December 2022 By Robert Whitehead

Top Advertising Articles Viewed in the Past Month

The Guardian exemplifies media’s role in sustainability

14 November 2022 By Mark Challinor

The future of media ad sales involves happy team members

8 November 2022 By Mark Challinor

What factors are driving the news industry’s revenue challenges?

25 October 2022 By Justin Eisenband

Bold ad pricing, new narrative required with looming recession

24 October 2022 By Christian Scherbel

Examiner Group creates dynamic advertising experience for EZ Living Interiors

11 October 2022 By Brendan Whyte

Weather-related ads show power of contextual advertising

6 October 2022 By Matthew Snyder

Direct advertising has its pros and cons

28 September 2022 By Mark Challinor

Direct advertising, self-serve advertising have their pros and cons

27 September 2022 By Mark Challinor

The new digital ad ecosystem relies on these 5 components

31 August 2022 By Paula Felps

6 things media companies should know about ad tech companies

21 August 2022 By Mark Challinor

These 5 ad tech trends are important to watch

17 August 2022 By Mark Challinor

These 5 tech trends are impacting the advertising industry

12 August 2022 By Mark Challinor

Post-pandemic realities require a new approach to advertising

10 August 2022 By Paula Felps

Sponsored content offers opportunity for media to grow revenue

10 August 2022 By Matthew Snyder

Local media have these 4 advantages over Big Tech for SMB ad needs

8 August 2022 By Christian Scherbel

News media companies must embrace social commerce

25 July 2022 By Mark Challinor

News publishers are strongly positioned to grow affiliate e-commerce revenue models

25 July 2022 By Justin Eisenband

Local advertising offers opportunity in times of falling programmatic campaigns

20 July 2022 By Christian Scherbel

What media companies need to know about social commerce

19 July 2022 By Mark Challinor

Right mixture of cross-media ad offers will bring in revenue

6 July 2022 By Mark Challinor

The right mixture of cross-media ad offers will bring in revenue

5 July 2022 By Mark Challinor

Why media planners like social media for ad messages

7 June 2022 By Mark Challinor

Local advertisers need easy, specialised solutions for digital packages

5 June 2022 By Christian Scherbel

Five months into 2022, where is media advertising?

25 May 2022 By Mark Challinor

In-banner video ads should be a top priority for news publishers

25 May 2022 By Matthew Snyder

Media advertising 2022: Where are we now and what’s to come?

24 May 2022 By Mark Challinor

Ekstra Bladet prepares for a privacy-centric advertising ecosystem

11 May 2022 By Paula Felps

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