Topics Advertising

Adblocking + Social Media + Google + Marketing Services + Programmatic + Brand Studios 183 Articles

McClatchy, Media24, Jagran pivot ad strategies based on data, audience behaviour

17 May 2022 By Michelle Palmer Jones, Paula Felps, Jalisa Haggins

Ekstra Bladet prepares for a privacy-centric advertising ecosystem

11 May 2022 By Paula Felps

Collaborative selling to ad agencies builds trust in media companies

11 May 2022 By Mark Challinor

Collaborative selling to ad agencies builds trust in news media

10 May 2022 By Mark Challinor

NTM refreshes its social media strategy, doesn’t focus on pageviews

9 May 2022 By Jens Pettersson

Top Advertising Articles Viewed in the Past Month

Publisher wonders if Elon Musk will be Loki or Tony Stark

27 April 2022 By Peter Bale

First-party data, newsletters offer ad revenue opportunities to media

26 April 2022 By Mark Challinor

Kölner Stadtanzeiger finds success selling direct, regionally focused advertising

25 April 2022 By Christian Scherbel

High-impact display ads should not be overlooked as a revenue driver

24 April 2022 By Matthew Snyder

4 drivers help create digital offerings that scale for local advertisers

2 March 2022 By Christian Scherbel

India’s competition watchdog follows up on publisher complaints about Google

20 February 2022 By L. Carol Christopher

New European law protects readers, media from real-time bidding dangers

16 February 2022 By Michelle Palmer Jones

Is content marketing the new weapon in our advertiser toolbox?

15 February 2022 By Mark Challinor

Jagran New Media recognises leaders in technology and innovation

2 February 2022 By Priyanka Sharma

Serve local advertisers by scaling digital direct sales in the long tail of print

30 January 2022 By Christian Scherbel

From FLoC to Topics: what the Google shift means for publishers

25 January 2022 By Earl J. Wilkinson

5 digital advertising trends that will define 2022

18 January 2022 By Mark Challinor

INM’s Programmatic Plus takes advertising to the next level

29 November 2021 By Brian Sheehan

Canadian Liberals’ first 100 days prioritise level digital playing field

4 November 2021 By L. Carol Christopher

Which is better for news publishers: programmatic or direct sales?

3 November 2021 By Mark Challinor

Is programmatic advertising a better opportunity than direct sales?

1 November 2021 By Mark Challinor

ACCC report finds Google ad tech dominance harms media, makes 6 recommendations

17 October 2021 By L. Carol Christopher

Survey shares media companies’ thoughts on first-party data model

13 October 2021 By Shelley Seale

6 strategies Editora Globo’s G.Lab leans on for branded content success

27 September 2021 By Edward Pimenta & Tiago Afonso

Mindful content is key to media’s successful content marketing on social media

21 September 2021 By Jessica Robinson

Jagran New Media advertiser capitalises on Olympics with campaign video

9 September 2021 By Priyanka Sharma

Why Chrome’s third-party cookie ban delay shouldn’t delay media’s response

9 September 2021 By Jesse Moeinifar

Adresseavisen’s visual campaign emphasises the importance of sustainability for local ad client

2 September 2021 By Michelle Bjellmo

Daily Prothom Alo’s ad campaign bridges print and digital platforms

23 August 2021 By Matiur Rahman

Google executives demystify the end of third-party cookies for INMA members

18 August 2021 By Shelley Seale

Google fined €500 million by France for series of infractions in negotiations with media

5 August 2021 By L. Carol Christopher

Schibsted Partnerstudio creates playful video campaign for Nordic retail giant

27 July 2021 By Mads Gudim Burheim

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