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Topics Advertising

Adblocking + Social Media + Apple + Advertising Sales + Programmatic + Multi-Platform Advertising + Native Advertising + New Product Development 11 Articles

News publishers hold natural advantages in evolving events space

26 December 2022 By Razlan Manjaji

SPH’s in-house brand safety classification AI helps expand ad inventory

29 November 2021 By Gibson Ni

SCMP Signal improves ad targeting with brand suitability

7 June 2021 By Timmy Bankole

SCMP leads the exit from the open marketplace

15 March 2021 By Ian Hocking

Singapore Press Holdings campaign spurs physical retail shopping for advertisers

4 January 2021 By Fred Lai

Virtual Beerfest is a refreshing live event experiment for Singapore Press Holdings

29 September 2020 By Ian Lim

SCMP branded content campaign with Qantas Airways revives interest in airline

20 September 2020 By Paula Felps

Singapore Press Holdings delivers value, ad revenue via captive print audiences

9 June 2020 By Fred Lai

Eenadu shares 4 building blocks of ad team leadership during COVID

25 May 2020 By Brie Logsdon

Programmatic has taken a huge hit, but opportunities can be found

12 May 2020 By Brie Logsdon & Dawn McMullan

COVID-19 coverage sparks massive increases in subscription starts, engagement

23 March 2020 By Dawn McMullan

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