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Topics Advertising

Adblocking + Self-Service Advertising + Multi-Platform Advertising + Microsoft 229 Articles

Braille cover wraps, clever partnerships lead way in 2023 print innovations

12 January 2023 By Lewis Boulton

The Hindu creates nostalgic, engaging campaign for iconic brand

11 January 2023 By Lavanya Rangarajan

ABP Group sweetens the deal with Cadbury Gaane Mishti campaign, event

9 January 2023 By Sumilita Auddy

These 3 advertising revenue generators offer opportunity in 2023

28 December 2022 By Christian Scherbel

ABP extends its reach by creating new ad solutions during national festival

30 November 2022 By Paula Felps

Top Advertising Articles Viewed in the Past Month

Integrating lead generation into shoppable holiday ads offers opportunity for publishers

31 October 2022 By Matthew Snyder

Examiner Group creates dynamic advertising experience for EZ Living Interiors

11 October 2022 By Brendan Whyte

Self-service advertising has many pros for media companies, advertisers

2 October 2022 By Mark Challinor

Direct advertising, self-serve advertising have their pros and cons

27 September 2022 By Mark Challinor

Branded content can improve ad reach and boost revenue

17 August 2022 By Paula Felps

Understanding the role of print advertising in a digital world

16 August 2022 By Chandler Wieberg

Post-pandemic realities require a new approach to advertising

10 August 2022 By Paula Felps

Media companies must help brands add something extra

3 August 2022 By Paula Felps

Local advertising offers opportunity in times of falling programmatic campaigns

20 July 2022 By Christian Scherbel

The metaverse will offer these 6 practical opportunities for advertisers

22 June 2022 By Mark Challinor

A holistic digital advertising strategy can be print ad-centric

21 June 2022 By Matthew Snyder

NTM shares its mission to become Sweden’s best advertising sales organisation

8 June 2022 By Paula Felps

E-commerce is here, so media companies need to create their strategy

25 May 2022 By Paula Felps

Five months into 2022, where is media advertising?

25 May 2022 By Mark Challinor

Media advertising 2022: Where are we now and what’s to come?

24 May 2022 By Mark Challinor

Collaborative selling to ad agencies builds trust in media companies

11 May 2022 By Mark Challinor

Collaborative selling to ad agencies builds trust in news media

10 May 2022 By Mark Challinor

Customer experience reaches new highs with smarter ad data, tech

16 November 2021 By Mark Challinor

Herald Sun brings two of Australians’ passions together in COVID native ad campaign

2 November 2021 By Lisa Harries

Is programmatic advertising a better opportunity than direct sales?

1 November 2021 By Mark Challinor

News companies can thrive after the (delayed) cookie apocalypse

30 June 2021 By Shelley Seale

YouTube, newsletters underpin content marketing trends coming out of pandemic

2 June 2021 By Sean Stanleigh

Legends Sir John Hegarty and Partha Sinha share thoughts on the future of media advertising

28 April 2021 By Shelley Seale

3 ways publishers will go back to the future when the “cookiepocolypse” hits

14 March 2021 By Mark Zohar

INMA Elevate Scholar Thivhusiwi (Vhusi) Phadagi of Pretoria News

25 January 2021 By Paula Felps

Singapore Press Holdings campaign spurs physical retail shopping for advertisers

4 January 2021 By Fred Lai

Irish Times video + print campaign drives success for Land Rover

12 November 2020 By Paula Felps

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