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Topics Advertising

Adblocking + Self-Service Advertising + Microsoft + Mobile Advertising + COVID-19 + Multi-Platform Advertising + New Product Development + Advertising: Other 1,114 Articles

Braille cover wraps, clever partnerships lead way in 2023 print innovations

12 January 2023 By Lewis Boulton

The Hindu creates nostalgic, engaging campaign for iconic brand

11 January 2023 By Lavanya Rangarajan

Russmedia introduces employer reviews on job portal, increasing engagement for ländlejob.at

10 January 2023 By Claudia Nessler

ABP Group sweetens the deal with Cadbury Gaane Mishti campaign, event

9 January 2023 By Sumilita Auddy

What will 2023 bring to news media advertising teams and advertisers?

4 January 2023 By Mark Challinor

Top Advertising Articles Viewed in the Past Month

These 3 advertising revenue generators offer opportunity in 2023

28 December 2022 By Christian Scherbel

Reader acceptance of ad-supported video opens door for personalised content

13 December 2022 By Matthew Snyder

Ad brands need more data sources to navigate privacy, consent

6 December 2022 By Mark Challinor

ABP extends its reach by creating new ad solutions during national festival

30 November 2022 By Paula Felps

Spotify created 3 products to address challenges for podcast advertisers

8 November 2022 By Paula Felps

Integrating lead generation into shoppable holiday ads offers opportunity for publishers

31 October 2022 By Matthew Snyder

News publishers find ways to make climate journalism sustainable, credible

27 October 2022 By Peter Bale

Daily Maverick funds climate journalism project with bank sponsor

26 October 2022 By Peter Bale

Climate journalism can also be good business

26 October 2022 By Peter Bale

What factors are driving the news industry’s revenue challenges?

25 October 2022 By Justin Eisenband

Hanza Media reinvents print with the GG Pop Up Paper

16 October 2022 By Srđan Sandić

5 advertising strategies for media in recessionary times

12 October 2022 By Mark Challinor

Examiner Group creates dynamic advertising experience for EZ Living Interiors

11 October 2022 By Brendan Whyte

Self-service advertising has many pros for media companies, advertisers

2 October 2022 By Mark Challinor

Direct advertising, self-serve advertising have their pros and cons

27 September 2022 By Mark Challinor

In a time of crisis, research shows readers will pay for news

19 September 2022 By Ernst Poulsen

5-point checklist can help readers trust your advertiser’s brand

18 September 2022 By Mark Challinor

E-commerce initiative pays off with SHOP by SPH Media

12 September 2022 By Amy Leo

It’s come home: UK news brands, advertisers celebrate England women’s football triumph

1 September 2022 By Lewis Boulton

Branded content can improve ad reach and boost revenue

17 August 2022 By Paula Felps

Understanding the role of print advertising in a digital world

16 August 2022 By Chandler Wieberg

Post-pandemic realities require a new approach to advertising

10 August 2022 By Paula Felps

Media companies must help brands add something extra

3 August 2022 By Paula Felps

Local advertising offers opportunity in times of falling programmatic campaigns

20 July 2022 By Christian Scherbel

Is every company a media company?

19 July 2022 By Edward Pimenta & Tiago Afonso

Right mixture of cross-media ad offers will bring in revenue

6 July 2022 By Mark Challinor

The right mixture of cross-media ad offers will bring in revenue

5 July 2022 By Mark Challinor

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