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Topics Advertising

Adblocking + Self-Service Advertising + Microsoft + Mobile Advertising + COVID-19 + Advertising Sales + Amazon 627 Articles

Mediahuis offers lessons from digital-focussed, post-COVID ad sales team restructure

3 January 2023 By Mark Challinor

Mediahuis shares lessons from ad sales team restructuring

3 January 2023 By Mark Challinor

These 3 advertising revenue generators offer opportunity in 2023

28 December 2022 By Christian Scherbel

Media companies are restructuring ad sales teams to reflect current needs

15 December 2022 By Sarah Schmidt, Elaine Sung, Michelle Palmer Jones

Ad sales teams support clients with new technology in changing environment

14 December 2022 By Sarah Schmidt, Paula Felps, Jessica Spiegel

Top Advertising Articles Viewed in the Past Month

The “feel-good bundle” needs to replace the forced advertisement bundle

11 December 2022 By Christian Scherbel

Advertisers are adapting to industry changes with focus on data, right buyers

8 December 2022 By Mark Challinor

Ad brands need more data to navigate privacy, consent

7 December 2022 By Mark Challinor

Ad brands need more data sources to navigate privacy, consent

6 December 2022 By Mark Challinor

Now, next, later ad strategy keeps Irish Times ad sales team focused

28 November 2022 By Mark Challinor

Irish Times, NTM plan for their advertising futures

23 November 2022 By Mark Challinor

Is your media sales team happy?

8 November 2022 By Mark Challinor

The future of media ad sales involves happy team members

8 November 2022 By Mark Challinor

Integrating lead generation into shoppable holiday ads offers opportunity for publishers

31 October 2022 By Matthew Snyder

Mathrubhumi leverages annual Onam festival to grow volume and revenue

24 October 2022 By Paula Felps

Self-service advertising has many pros for media companies, advertisers

2 October 2022 By Mark Challinor

Direct advertising, self-serve advertising have their pros and cons

27 September 2022 By Mark Challinor

Multichannel travel, tourism ad campaigns highlight local destinations at Jersey's Best

19 September 2022 By Hunter Hulbert

E-commerce initiative pays off with SHOP by SPH Media

12 September 2022 By Amy Leo

Is Apple News an option for local news publishers?

31 August 2022 By Matthew Snyder

The new digital ad ecosystem relies on these 5 components

31 August 2022 By Paula Felps

Branded content can improve ad reach and boost revenue

17 August 2022 By Paula Felps

Understanding the role of print advertising in a digital world

16 August 2022 By Chandler Wieberg

Post-pandemic realities require a new approach to advertising

10 August 2022 By Paula Felps

It’s time for the “I’d be mad not to buy it” approach with advertisers

9 August 2022 By Mark Challinor

Media24 learns what readers want from ads using online survey

7 August 2022 By Dalene Muller

Economic uncertainty points to 3 ways ad sales team can help clients

2 August 2022 By Mark Challinor

It’s time for the “I’d be mad not to buy it” sales approach

2 August 2022 By Mark Challinor

Right mixture of cross-media ad offers will bring in revenue

6 July 2022 By Mark Challinor

The right mixture of cross-media ad offers will bring in revenue

5 July 2022 By Mark Challinor

Bild’s #TogetherAgainstCorona campaign encourages vaccinations

5 July 2022 By Claudius Senst

UK advertising alliance drives media publisher revenue

14 June 2022 By Danny Spears

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