Topics Advertising

Adblocking + Self-Service Advertising + Advertising Sales + Microsoft + Marketing Services + Print Advertising 547 Articles

Collaborative selling to ad agencies builds trust in media companies

11 May 2022 By Mark Challinor

Collaborative selling to ad agencies builds trust in news media

10 May 2022 By Mark Challinor

Print advertising remains central to the advertising mix, INMA report shows

28 April 2022 By Dawn McMullan

Kölner Stadtanzeiger finds success selling direct, regionally focused advertising

25 April 2022 By Christian Scherbel

High-impact display ads should not be overlooked as a revenue driver

24 April 2022 By Matthew Snyder

Top Advertising Articles Viewed in the Past Month

UK publishers, advertisers help readers support Ukrainians in need

19 April 2022 By Lewis Boulton

Print advertising should not be an afterthought

17 March 2022 By Mark Challinor

Small advertisers can be converted to digital with 3 solutions

16 March 2022 By Jessica Spiegel

War in Ukraine is déjà vu with block list advertising issues

15 March 2022 By Mark Challinor

NZME breathes new life into market with a quarterly fashion magazine

7 March 2022 By Katie Mills

Print media advertising plays a key role alongside digital

3 March 2022 By Michelle Palmer Jones, Chandler Wieberg, Paula Felps

4 drivers help create digital offerings that scale for local advertisers

2 March 2022 By Christian Scherbel

5 news companies share best practices in print advertising

2 March 2022 By Michelle Palmer Jones, Chandler Wieberg, Paula Felps

Speedo, Heinz lean into creativity to design eye-catching print ad campaigns

27 February 2022 By Lewis Boulton

8 ways to make mobile advertising better for your target audience

24 February 2022 By Mark Challinor

Recent Times of India advertisements prove print isn’t always static

6 February 2022 By Malcolm Raphael

Serve local advertisers by scaling digital direct sales in the long tail of print

30 January 2022 By Christian Scherbel

Jagran New Media rejuvenated data research to increase advertising revenue, monetisation

20 January 2022 By Shelley Seale

High-quality advertising campaigns take advantage of print, digital spaces

16 January 2022 By Lewis Boulton

Does home delivery as we know it still make sense?

5 January 2022 By Zachary Kempner, Ken Harding, Justin Eisenband

Media companies need these 5 actions to provide real solutions to advertisers

8 December 2021 By Shelley Seale

News brands, advertisers lead climate agenda around COP26 and beyond

5 December 2021 By Lewis Boulton

Should ad sales teams take over e-commerce efforts?

1 December 2021 By Mark Challinor

Are ad sales teams and e-commerce a good fit for media’s future?

1 December 2021 By Mark Challinor

SPH’s in-house brand safety classification AI helps expand ad inventory

29 November 2021 By Gibson Ni

Amar Ujala’s Shubh Labh 2020 brings retailers, consumers together

14 November 2021 By Neha Sikri

Winning the media buying process starts with loving your brand

4 November 2021 By Mark Challinor

Which is better for news publishers: programmatic or direct sales?

3 November 2021 By Mark Challinor

Is programmatic advertising a better opportunity than direct sales?

1 November 2021 By Mark Challinor

Torstar’s media buying process centres on helping the buyer buy

27 October 2021 By Shelley Seale

UK brands offer hope, resilience in a changing world

27 October 2021 By Lewis Boulton

What is the new role of print in the advertising mix of the future?

10 October 2021 By Mark Challinor

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