Topics Advertising

Adblocking + Self-Service Advertising + Advertising Sales + Microsoft + Marketing Services + Native Advertising 42 Articles

Post-pandemic realities require a new approach to advertising

10 August 2022 By Paula Felps

Sponsored content offers opportunity for media to grow revenue

10 August 2022 By Matthew Snyder

Upcoming Webinar: The pandemic changed the way ad buyers think

7 August 2022 By Paula Felps

Is content marketing the new weapon in the advertiser toolbox?

16 February 2022 By Mark Challinor

Is content marketing the new weapon in our advertiser toolbox?

15 February 2022 By Mark Challinor

Top Advertising Articles Viewed in the Past Month

Winning the media buying process starts with loving your brand

4 November 2021 By Mark Challinor

Torstar’s media buying process centres on helping the buyer buy

27 October 2021 By Shelley Seale

Tribune creates virtual holiday experience for advertisers in 5 markets

5 April 2021 By Laura Strom

Advance Media connects students and colleges with virtual fair

28 March 2021 By Matthew Sourwine

In-house branded content agency The Kit proves a creative revenue stream for Torstar

16 December 2020 By Shelley Seale

LNP initiative helps businesses challenged by COVID-19

2 December 2020 By Alexandra Henry

Globe and Mail offers 5 key insights to support advertisers, readers during COVID

22 October 2020 By Shelley Seale

4 ways media sales teams can ramp up during the downturn

14 May 2020 By Shelley Seale

What should strategic content marketing look like during (and after) COVID-19?

3 May 2020 By Sean Stanleigh

Research: Advertisers benefit from the credibility of news media

27 April 2020 By Erik Grimm

How to find marketing purpose during a pandemic

19 April 2020 By Cathy Colliver

How New York Times is responding to COVID-19

16 April 2020 By Shelley Seale

What’s next in the publisher response to COVID-19?

2 April 2020 By Shelley Seale

Navigating your sales team through crisis and ramping up for turnaround

26 March 2020 By Shelley Seale

Simplifying the complex is key to helping marketing, advertising clients

22 December 2019 By Cathy Colliver

Bay Area News Group increases digital advertising results with in-house SaaS platform

1 December 2019 By Olga Mitina

New York Times Readerscope turns article data into action

11 November 2019 By Kendell Timmers

Why media leaders must focus on creativity, connections, relevancy, efficiency

7 November 2019 By Katherine Scarrow

How news media companies can grow revenue through promotions

23 October 2019 By Shelley Seale

5 events that bring in big revenue for media companies

9 October 2019 By Shelley Seale

Focus on the “why” of an advertising plan to win over clients

1 October 2019 By Darrell Kunken

5 current content marketing trends for media advertisers

8 September 2019 By Sean Stanleigh

Alabama Media Group’s hit social media series also wins big with advertisers

5 September 2019 By Sara Dyer

Helping advertisers use business outcomes as a form of attribution

12 August 2019 By Darrell Kunken

Chicago Tribune’s Studio 1847 exceeds targets with Groupon Coupon native ad campaign

4 June 2019 By Laura Strom

Will Amazon, Alibaba eat the bigger slice of the advertising pie?

29 May 2019 By Dr. Merja Myllylahti

Digital advertising landscape: Dirty Web, ad trends, sales compensation

15 May 2019 By Newsplexer Projects

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