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Topics Advertising

Adblocking + Self-Service Advertising + Advertising Sales + Microsoft + Marketing Services + Multi-Platform Advertising 617 Articles

Post-pandemic realities require a new approach to advertising

10 August 2022 By Paula Felps

It’s time for the “I’d be mad not to buy it” approach with advertisers

9 August 2022 By Mark Challinor

Media24 learns what readers want from ads using online survey

7 August 2022 By Dalene Muller

Media companies must help brands add something extra

3 August 2022 By Paula Felps

Economic uncertainty points to 3 ways ad sales team can help clients

2 August 2022 By Mark Challinor

Top Advertising Articles Viewed in the Past Month

It’s time for the “I’d be mad not to buy it” sales approach

2 August 2022 By Mark Challinor

Local advertising offers opportunity in times of falling programmatic campaigns

20 July 2022 By Christian Scherbel

Impactful content marketing relies on compelling design

11 July 2022 By Aashish Arora & Sean Stanleigh

Right mixture of cross-media ad offers will bring in revenue

6 July 2022 By Mark Challinor

The right mixture of cross-media ad offers will bring in revenue

5 July 2022 By Mark Challinor

The metaverse will offer these 6 practical opportunities for advertisers

22 June 2022 By Mark Challinor

A holistic digital advertising strategy can be print ad-centric

21 June 2022 By Matthew Snyder

UK advertising alliance drives media publisher revenue

14 June 2022 By Danny Spears

NTM shares its mission to become Sweden’s best advertising sales organisation

8 June 2022 By Paula Felps

Why media planners like social media for ad messages

7 June 2022 By Mark Challinor

E-commerce is here, so media companies need to create their strategy

25 May 2022 By Paula Felps

Five months into 2022, where is media advertising?

25 May 2022 By Mark Challinor

Media advertising 2022: Where are we now and what’s to come?

24 May 2022 By Mark Challinor

Collaborative selling to ad agencies builds trust in media companies

11 May 2022 By Mark Challinor

Collaborative selling to ad agencies builds trust in news media

10 May 2022 By Mark Challinor

Print advertising remains central to the advertising mix, INMA report shows

28 April 2022 By Dawn McMullan

Kölner Stadtanzeiger finds success selling direct, regionally focused advertising

25 April 2022 By Christian Scherbel

High-impact display ads should not be overlooked as a revenue driver

24 April 2022 By Matthew Snyder

Small advertisers can be converted to digital with 3 solutions

16 March 2022 By Jessica Spiegel

4 drivers help create digital offerings that scale for local advertisers

2 March 2022 By Christian Scherbel

Jagran New Media rejuvenated data research to increase advertising revenue, monetisation

20 January 2022 By Shelley Seale

Media companies need these 5 actions to provide real solutions to advertisers

8 December 2021 By Shelley Seale

Should ad sales teams take over e-commerce efforts?

1 December 2021 By Mark Challinor

Are ad sales teams and e-commerce a good fit for media’s future?

1 December 2021 By Mark Challinor

SPH’s in-house brand safety classification AI helps expand ad inventory

29 November 2021 By Gibson Ni

Customer experience reaches new highs with smarter ad data, tech

16 November 2021 By Mark Challinor

Amar Ujala’s Shubh Labh 2020 brings retailers, consumers together

14 November 2021 By Neha Sikri

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