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Topics Advertising

Adblocking + Self-Service Advertising + Advertising Sales + Microsoft + Marketing Services 463 Articles

Upcoming Advertising Initiative Meet-Up: Media companies must provide advertisers with real solutions

5 December 2021 By Shelley Seale

Should ad sales teams take over e-commerce efforts?

1 December 2021 By Mark Challinor

Are ad sales teams and e-commerce a good fit for media’s future?

1 December 2021 By Mark Challinor

SPH’s in-house brand safety classification AI helps expand ad inventory

29 November 2021 By Gibson Ni

Amar Ujala’s Shubh Labh 2020 brings retailers, consumers together

14 November 2021 By Neha Sikri

Top Advertising Articles Viewed in the Past Month

Winning the media buying process starts with loving your brand

4 November 2021 By Mark Challinor

Which is better for news publishers: programmatic or direct sales?

3 November 2021 By Mark Challinor

Is programmatic advertising a better opportunity than direct sales?

1 November 2021 By Mark Challinor

Torstar’s media buying process centres on helping the buyer buy

27 October 2021 By Shelley Seale

Media companies up their game reporting audience data, results to advertisers

29 September 2021 By Shelley Seale, Michelle Palmer Jones, Paula Felps, Chandler Wieberg

6 strategies Editora Globo’s G.Lab leans on for branded content success

27 September 2021 By Edward Pimenta & Tiago Afonso

INMA launches Advertising Initiative

23 September 2021 By Dawn McMullan

Daily Prothom Alo’s ad campaign bridges print and digital platforms

23 August 2021 By Matiur Rahman

Schibsted Partnerstudio creates playful video campaign for Nordic retail giant

27 July 2021 By Mads Gudim Burheim

News companies can thrive after the (delayed) cookie apocalypse

30 June 2021 By Shelley Seale

SCMP Signal improves ad targeting with brand suitability

7 June 2021 By Timmy Bankole

Kompas celebrates 55 years with COVID reality interactive project

3 May 2021 By Tarrence Karmelia Kontessa Palar

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