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Topics Advertising

Adblocking + Self-Service Advertising + Advertising Sales + Microsoft + Marketing Services 481 Articles

It’s time for the “I’d be mad not to buy it” approach with advertisers

9 August 2022 By Mark Challinor

Media24 learns what readers want from ads using online survey

7 August 2022 By Dalene Muller

Upcoming Webinar: The pandemic changed the way ad buyers think

7 August 2022 By Paula Felps

Economic uncertainty points to 3 ways ad sales team can help clients

2 August 2022 By Mark Challinor

It’s time for the “I’d be mad not to buy it” sales approach

2 August 2022 By Mark Challinor

Top Advertising Articles Viewed in the Past Month

Impactful content marketing relies on compelling design

11 July 2022 By Aashish Arora & Sean Stanleigh

Right mixture of cross-media ad offers will bring in revenue

6 July 2022 By Mark Challinor

The right mixture of cross-media ad offers will bring in revenue

5 July 2022 By Mark Challinor

UK advertising alliance drives media publisher revenue

14 June 2022 By Danny Spears

Why media planners like social media for ad messages

7 June 2022 By Mark Challinor

Collaborative selling to ad agencies builds trust in media companies

11 May 2022 By Mark Challinor

Collaborative selling to ad agencies builds trust in news media

10 May 2022 By Mark Challinor

Print advertising remains central to the advertising mix, INMA report shows

28 April 2022 By Dawn McMullan

Kölner Stadtanzeiger finds success selling direct, regionally focused advertising

25 April 2022 By Christian Scherbel

High-impact display ads should not be overlooked as a revenue driver

24 April 2022 By Matthew Snyder

Small advertisers can be converted to digital with 3 solutions

16 March 2022 By Jessica Spiegel

4 drivers help create digital offerings that scale for local advertisers

2 March 2022 By Christian Scherbel

Jagran New Media rejuvenated data research to increase advertising revenue, monetisation

20 January 2022 By Shelley Seale

Media companies need these 5 actions to provide real solutions to advertisers

8 December 2021 By Shelley Seale

Should ad sales teams take over e-commerce efforts?

1 December 2021 By Mark Challinor

Are ad sales teams and e-commerce a good fit for media’s future?

1 December 2021 By Mark Challinor

SPH’s in-house brand safety classification AI helps expand ad inventory

29 November 2021 By Gibson Ni

Amar Ujala’s Shubh Labh 2020 brings retailers, consumers together

14 November 2021 By Neha Sikri

Winning the media buying process starts with loving your brand

4 November 2021 By Mark Challinor

Which is better for news publishers: programmatic or direct sales?

3 November 2021 By Mark Challinor

Is programmatic advertising a better opportunity than direct sales?

1 November 2021 By Mark Challinor

Torstar’s media buying process centres on helping the buyer buy

27 October 2021 By Shelley Seale

Media companies up their game reporting audience data, results to advertisers

29 September 2021 By Shelley Seale, Michelle Palmer Jones, Paula Felps, Chandler Wieberg

6 strategies Editora Globo’s G.Lab leans on for branded content success

27 September 2021 By Edward Pimenta & Tiago Afonso

INMA launches Advertising Initiative

23 September 2021 By Dawn McMullan

Daily Prothom Alo’s ad campaign bridges print and digital platforms

23 August 2021 By Matiur Rahman

Schibsted Partnerstudio creates playful video campaign for Nordic retail giant

27 July 2021 By Mads Gudim Burheim

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