Topics Advertising

Adblocking + Programmatic + Classifieds + Amazon + Advertising Sales 37 Articles

Post-pandemic realities require a new approach to advertising

10 August 2022 By Paula Felps

Sponsored content offers opportunity for media to grow revenue

10 August 2022 By Matthew Snyder

Upcoming Webinar: The pandemic changed the way ad buyers think

7 August 2022 By Paula Felps

In-banner video ads should be a top priority for news publishers

25 May 2022 By Matthew Snyder

Winning the media buying process starts with loving your brand

4 November 2021 By Mark Challinor

Top Advertising Articles Viewed in the Past Month

Torstar’s media buying process centres on helping the buyer buy

27 October 2021 By Shelley Seale

Tribune creates virtual holiday experience for advertisers in 5 markets

5 April 2021 By Laura Strom

LNP initiative helps businesses challenged by COVID-19

2 December 2020 By Alexandra Henry

Globe and Mail offers 5 key insights to support advertisers, readers during COVID

22 October 2020 By Shelley Seale

4 ways media sales teams can ramp up during the downturn

14 May 2020 By Shelley Seale

Programmatic has taken a huge hit, but opportunities can be found

12 May 2020 By Brie Logsdon & Dawn McMullan

Is news media ready for the growth opportunities in a cookieless future?

29 April 2020 By Shelley Seale

Research: Advertisers benefit from the credibility of news media

27 April 2020 By Erik Grimm

How New York Times is responding to COVID-19

16 April 2020 By Shelley Seale

What’s next in the publisher response to COVID-19?

2 April 2020 By Shelley Seale

Navigating your sales team through crisis and ramping up for turnaround

26 March 2020 By Shelley Seale

7 ways publishers can help their advertisers right now

24 March 2020 By Ameet Shah

COVID-19 coverage sparks massive increases in subscription starts, engagement

23 March 2020 By Dawn McMullan

The short- and long-term impact of COVID-19 to news publishers

22 March 2020 By Ken Harding

Bay Area News Group increases digital advertising results with in-house SaaS platform

1 December 2019 By Olga Mitina

New York Times Readerscope turns article data into action

11 November 2019 By Kendell Timmers

Why media leaders must focus on creativity, connections, relevancy, efficiency

7 November 2019 By Katherine Scarrow

How news media companies can grow revenue through promotions

23 October 2019 By Shelley Seale

5 events that bring in big revenue for media companies

9 October 2019 By Shelley Seale

Focus on the “why” of an advertising plan to win over clients

1 October 2019 By Darrell Kunken

Helping advertisers use business outcomes as a form of attribution

12 August 2019 By Darrell Kunken

Chicago Tribune’s Studio 1847 exceeds targets with Groupon Coupon native ad campaign

4 June 2019 By Laura Strom

Will Amazon, Alibaba eat the bigger slice of the advertising pie?

29 May 2019 By Dr. Merja Myllylahti

Digital advertising landscape: Dirty Web, ad trends, sales compensation

15 May 2019 By Newsplexer Projects

From Amazon to local advertisers, 5 news brands learn to better engage

15 May 2019 By Dawn McMullan

Key to digital advertising: viewability metrics

14 May 2019 By Newsplexer Projects

Bloomberg advertising format is responsive to client, user

15 April 2019 By Carlos Mella

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