Topics Advertising

Adblocking + Programmatic + Amazon + COVID-19 127 Articles

Kölner Stadtanzeiger finds success selling direct, regionally focused advertising

25 April 2022 By Christian Scherbel

High-impact display ads should not be overlooked as a revenue driver

24 April 2022 By Matthew Snyder

War in Ukraine is déjà vu with block list advertising issues

15 March 2022 By Mark Challinor

4 drivers help create digital offerings that scale for local advertisers

2 March 2022 By Christian Scherbel

Archant excelled during pandemic with focus on its people, ad clients, newsroom

23 February 2022 By Michelle Palmer Jones

Top Advertising Articles Viewed in the Past Month

New European law protects readers, media from real-time bidding dangers

16 February 2022 By Michelle Palmer Jones

Is content marketing the new weapon in our advertiser toolbox?

15 February 2022 By Mark Challinor

Serve local advertisers by scaling digital direct sales in the long tail of print

30 January 2022 By Christian Scherbel

5 digital advertising trends that will define 2022

18 January 2022 By Mark Challinor

INM’s Programmatic Plus takes advertising to the next level

29 November 2021 By Brian Sheehan

Which is better for news publishers: programmatic or direct sales?

3 November 2021 By Mark Challinor

Herald Sun brings two of Australians’ passions together in COVID native ad campaign

2 November 2021 By Lisa Harries

Is programmatic advertising a better opportunity than direct sales?

1 November 2021 By Mark Challinor

6 strategies Editora Globo’s G.Lab leans on for branded content success

27 September 2021 By Edward Pimenta & Tiago Afonso

Schibsted Partnerstudio creates playful video campaign for Nordic retail giant

27 July 2021 By Mads Gudim Burheim

Jagran New Media advertiser uses influencers for COVID-19 campaign

11 July 2021 By Priyanka Sharma

3 ways COVID-19 accelerated digital audience, ad transformation

8 July 2021 By Ken Harding & Justin Eisenband

NBC streams holiday shopping event from pandemic-safe sets

7 June 2021 By Dana Haller

YouTube, newsletters underpin content marketing trends coming out of pandemic

2 June 2021 By Sean Stanleigh

Ekstra Bladet turns its Web site into a home cinema during lockdown

31 May 2021 By Joen Jay Dahl

Times Group continues evolution of innovation through culture-changing conversations

31 May 2021 By Shelley Seale

McKinsey partner shares advice on data privacy and media advertising

13 May 2021 By L. Carol Christopher

3 media companies pivot advertising strategies in the face of the pandemic, Big Tech competition

13 May 2021 By Brie Logsdon, L. Carol Christopher, Paula Felps, Shelley Seale

News media stares down pandemic test, INMA leaders say

6 May 2021 By Dawn McMullan

Retail winners from pandemic point to consumer trends that are here to stay

6 May 2021 By Shelley Seale

Reuters president shares thoughts on the post-COVID future of media and its leaders

5 May 2021 By Shelley Seale

Legends Sir John Hegarty and Partha Sinha share thoughts on the future of media advertising

28 April 2021 By Shelley Seale

Reach PLC shares 3 pillars of digital transformation

24 March 2021 By Shelley Seale

Gazeta Wyborcza mines its articles to better target ads by context

18 March 2021 By Greg Piechota

SCMP leads the exit from the open marketplace

15 March 2021 By Ian Hocking

3 ways publishers will go back to the future when the “cookiepocolypse” hits

14 March 2021 By Mark Zohar

Google confirms plans to end tracking users, forever changing digital advertising

4 March 2021 By Greg Piechota

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