Topics Advertising

Adblocking + Mobile Advertising + Facebook + Advertising Sales + Advertising Retention + Programmatic 45 Articles

What factors are driving the news industry’s revenue challenges?

25 October 2022 By Justin Eisenband

Multichannel travel, tourism ad campaigns highlight local destinations at Jersey's Best

19 September 2022 By Hunter Hulbert

Sponsored content offers opportunity for media to grow revenue

10 August 2022 By Matthew Snyder

In-banner video ads should be a top priority for news publishers

25 May 2022 By Matthew Snyder

Canadian Liberals’ first 100 days prioritise level digital playing field

4 November 2021 By L. Carol Christopher

Top Advertising Articles Viewed in the Past Month

Winning the media buying process starts with loving your brand

4 November 2021 By Mark Challinor

Torstar’s media buying process centres on helping the buyer buy

27 October 2021 By Shelley Seale

Apple Pay dominates mobile payments in the wake of COVID-19

24 August 2021 By Lorna White

Tribune creates virtual holiday experience for advertisers in 5 markets

5 April 2021 By Laura Strom

Tampa Bay Times moves to print publishing twice a week

21 December 2020 By Brie Logsdon

LNP initiative helps businesses challenged by COVID-19

2 December 2020 By Alexandra Henry

Globe and Mail offers 5 key insights to support advertisers, readers during COVID

22 October 2020 By Shelley Seale

Canadian publishers launch ad platform while Australian media battles renumeration with Big Tech

16 June 2020 By L. Carol Christopher

4 ways media sales teams can ramp up during the downturn

14 May 2020 By Shelley Seale

Programmatic has taken a huge hit, but opportunities can be found

12 May 2020 By Brie Logsdon & Dawn McMullan

Is news media ready for the growth opportunities in a cookieless future?

29 April 2020 By Shelley Seale

Press Democrat helps local businesses get word out during lockdown

27 April 2020 By Karleen Arnink-Pate

Research: Advertisers benefit from the credibility of news media

27 April 2020 By Erik Grimm

How New York Times is responding to COVID-19

16 April 2020 By Shelley Seale

What’s next in the publisher response to COVID-19?

2 April 2020 By Shelley Seale

Navigating your sales team through crisis and ramping up for turnaround

26 March 2020 By Shelley Seale

7 ways publishers can help their advertisers right now

24 March 2020 By Ameet Shah

COVID-19 coverage sparks massive increases in subscription starts, engagement

23 March 2020 By Dawn McMullan

The short- and long-term impact of COVID-19 to news publishers

22 March 2020 By Ken Harding

Bay Area News Group increases digital advertising results with in-house SaaS platform

1 December 2019 By Olga Mitina

New York Times Readerscope turns article data into action

11 November 2019 By Kendell Timmers

Why media leaders must focus on creativity, connections, relevancy, efficiency

7 November 2019 By Katherine Scarrow

How news media companies can grow revenue through promotions

23 October 2019 By Shelley Seale

5 events that bring in big revenue for media companies

9 October 2019 By Shelley Seale

Focus on the “why” of an advertising plan to win over clients

1 October 2019 By Darrell Kunken

Helping advertisers use business outcomes as a form of attribution

12 August 2019 By Darrell Kunken

Research: Americans spend more time on mobile than watching TV

26 June 2019 By Lorna White

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