Topics Advertising

Adblocking + Mobile Advertising + Facebook + Advertising Sales + Advertising Retention + Programmatic 52 Articles

Mediahuis offers lessons from digital-focussed, post-COVID ad sales team restructure

3 January 2023 By Mark Challinor

Mediahuis shares lessons from ad sales team restructuring

3 January 2023 By Mark Challinor

Media companies are restructuring ad sales teams to reflect current needs

15 December 2022 By Sarah Schmidt, Elaine Sung, Michelle Palmer Jones

Ad sales teams support clients with new technology in changing environment

14 December 2022 By Sarah Schmidt, Paula Felps, Jessica Spiegel

Now, next, later ad strategy keeps Irish Times ad sales team focused

28 November 2022 By Mark Challinor

Top Advertising Articles Viewed in the Past Month

Irish Times, NTM plan for their advertising futures

23 November 2022 By Mark Challinor

Understanding the role of print advertising in a digital world

16 August 2022 By Chandler Wieberg

Right mixture of cross-media ad offers will bring in revenue

6 July 2022 By Mark Challinor

The right mixture of cross-media ad offers will bring in revenue

5 July 2022 By Mark Challinor

UK advertising alliance drives media publisher revenue

14 June 2022 By Danny Spears

NTM shares its mission to become Sweden’s best advertising sales organisation

8 June 2022 By Paula Felps

Kölner Stadtanzeiger finds success selling direct, regionally focused advertising

25 April 2022 By Christian Scherbel

Small advertisers can be converted to digital with 3 solutions

16 March 2022 By Jessica Spiegel

4 drivers help create digital offerings that scale for local advertisers

2 March 2022 By Christian Scherbel

New European law protects readers, media from real-time bidding dangers

16 February 2022 By Michelle Palmer Jones

Serve local advertisers by scaling digital direct sales in the long tail of print

30 January 2022 By Christian Scherbel

INM’s Programmatic Plus takes advertising to the next level

29 November 2021 By Brian Sheehan

Irish Times initiative boosts advertising partnerships during pandemic

10 February 2021 By Shelley Seale

Irish Times podcasts find perfect pairing with chocolatier

24 January 2021 By Paula Felps

The Guardian shares its programmatic strategy as third-party data disappears

23 September 2020 By Shelley Seale

24sata uses friendship as the foundation of Vichy advertising campaign

27 August 2020 By Marko Janković & Tea Tolić

How to optimise ad revenue without sacrificing user experience

29 July 2020 By Shelley Seale

As traditional media gains relevance over social media, what happens to advertising?

27 July 2020 By Erik Grimm

The coronavirus crisis is a media crisis, but it could be worse

29 June 2020 By Eirik H. Winsnes

Facebook, Google face off with Australian publishers after remuneration mandate

17 June 2020 By L. Carol Christopher

Facebook Shops launches amid global lockdown

2 June 2020 By Lorna White

Is news media ready for the growth opportunities in a cookieless future?

29 April 2020 By Shelley Seale

Research: Advertisers benefit from the credibility of news media

27 April 2020 By Erik Grimm

COVID-19 coverage sparks massive increases in subscription starts, engagement

23 March 2020 By Dawn McMullan

Availability, cost efficiency are key factors in Sweden media’s e-learning platform for ad sales

9 March 2020 By Thomas Sundgren

Prioritising data for reader revenue versus advertising performance

6 February 2020 By Shelley Seale

How an e-learning platform is transforming Swedish media advertising departments

3 February 2020 By Thomas Sundgren

First

Prev

1 2

Next

Last

Why Become A Member?

Strategic Reports

Total access to all INMA reports on just-in-time topics, trends, and case studies
Member Directory

The most powerful tool in media: global peer connections at the leading companies
Industry Headlines

Daily news industry headlines personally curated by INMA, inclusive of archives
Best Practices

Thousands of best practices and case studies to grow audience, revenue, and brand
Crowdsourced Ideas

Learn what fellow INMA members are prioritising: most-read, social shares, searches
Conference Presentations

Thousands of INMA conference presentations for ideation and benchmarking
Webinars

Bring INMA to your computer or phone with exclusive case study-based Webinars
Newsletters

Subscribe to 20+ newsletters by latest content, topic, or world region
Conference Discounts

Members enjoy up to 50% registration discounts on INMA conferences worldwide

Become A Member

Already have an account? Log in now

By continuing to browse or by clicking “ACCEPT,” you agree to the storing of cookies on your device to enhance your site experience. To learn more about how we use cookies, please see our privacy policy.

I ACCEPT