Topics Advertising

Adblocking + Digital Advertising + Advertising Sales + Self-Service Advertising + New Product Development + Microsoft 59 Articles

Content, ad relevance take on a growing role in digital media

26 April 2022 By Rebecca Alter

Research shows why media advertisers need to invest in video

20 April 2022 By Jessica Spiegel

Is content marketing the new weapon in the advertiser toolbox?

16 February 2022 By Mark Challinor

Does home delivery as we know it still make sense?

5 January 2022 By Zachary Kempner, Ken Harding, Justin Eisenband

Winning the media buying process starts with loving your brand

4 November 2021 By Mark Challinor

Top Advertising Articles Viewed in the Past Month

Torstar’s media buying process centres on helping the buyer buy

27 October 2021 By Shelley Seale

Is BuzzFeed’s approach to advertising a lesson for all news publishers?

11 October 2021 By Mark Challinor

Apple Pay dominates mobile payments in the wake of COVID-19

24 August 2021 By Lorna White

Tribune creates virtual holiday experience for advertisers in 5 markets

5 April 2021 By Laura Strom

Advance Media connects students and colleges with virtual fair

28 March 2021 By Matthew Sourwine

3 strategic changes are necessary for a consumer-centric business model

15 March 2021 By Ken Harding & Justin Eisenband

Virtual product trials improve Globe and Mail’s product development

28 February 2021 By Garth Thomas

LNP initiative helps businesses challenged by COVID-19

2 December 2020 By Alexandra Henry

Globe and Mail offers 5 key insights to support advertisers, readers during COVID

22 October 2020 By Shelley Seale

Spokesman-Review’s COVID ad campaign brings in US$200,000+, supports local businesses

10 August 2020 By Kathleen Coleman

4 ways media sales teams can ramp up during the downturn

14 May 2020 By Shelley Seale

With third-party cookies in the rearview mirror, why media should celebrate

13 May 2020 By Brie Logsdon, Paula Felps, Dawn McMullan

5 case studies in data beyond third-party cookies

13 May 2020 By Brie Logsdon, Paula Felps, Shelley Seale

Programmatic has taken a huge hit, but opportunities can be found

12 May 2020 By Brie Logsdon & Dawn McMullan

Listing service at Winnipeg Free Press connects businesses with customers amidst pandemic

4 May 2020 By Erin Lebar

Is news media ready for the growth opportunities in a cookieless future?

29 April 2020 By Shelley Seale

Press Democrat helps local businesses get word out during lockdown

27 April 2020 By Karleen Arnink-Pate

Research: Advertisers benefit from the credibility of news media

27 April 2020 By Erik Grimm

How New York Times is responding to COVID-19

16 April 2020 By Shelley Seale

What’s next in the publisher response to COVID-19?

2 April 2020 By Shelley Seale

Navigating your sales team through crisis and ramping up for turnaround

26 March 2020 By Shelley Seale

7 ways publishers can help their advertisers right now

24 March 2020 By Ameet Shah

All advertising is local: connecting with customers when it matters most

23 March 2020 By Cathy Colliver

Bay Area News Group increases digital advertising results with in-house SaaS platform

1 December 2019 By Olga Mitina

Holistic view of audience is essential as advertisers consider buying power

12 November 2019 By Darrell Kunken

New York Times Readerscope turns article data into action

11 November 2019 By Kendell Timmers

Why media leaders must focus on creativity, connections, relevancy, efficiency

7 November 2019 By Katherine Scarrow

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