INMA

☰
Join INMA

Topics Advertising

Adblocking + COVID-19 + Google + New Product Development + Social Media + Native Advertising 155 Articles

Post-pandemic realities require a new approach to advertising

10 August 2022 By Paula Felps

Sponsored content offers opportunity for media to grow revenue

10 August 2022 By Matthew Snyder

Local media have these 4 advantages over Big Tech for SMB ad needs

8 August 2022 By Christian Scherbel

Upcoming Webinar: The pandemic changed the way ad buyers think

7 August 2022 By Paula Felps

News media companies must embrace social commerce

25 July 2022 By Mark Challinor

Top Advertising Articles Viewed in the Past Month

News publishers are strongly positioned to grow affiliate e-commerce revenue models

25 July 2022 By Justin Eisenband

What media companies need to know about social commerce

19 July 2022 By Mark Challinor

Impactful content marketing relies on compelling design

11 July 2022 By Aashish Arora & Sean Stanleigh

Right mixture of cross-media ad offers will bring in revenue

6 July 2022 By Mark Challinor

The right mixture of cross-media ad offers will bring in revenue

5 July 2022 By Mark Challinor

Bild’s #TogetherAgainstCorona campaign encourages vaccinations

5 July 2022 By Claudius Senst

The metaverse will change advertiser focus in these 10 ways

21 June 2022 By Mark Challinor

What can the metaverse offer media advertising clients?

21 June 2022 By Mark Challinor

Why media planners like social media for ad messages

7 June 2022 By Mark Challinor

Local advertisers need easy, specialised solutions for digital packages

5 June 2022 By Christian Scherbel

Five months into 2022, where is media advertising?

25 May 2022 By Mark Challinor

Media advertising 2022: Where are we now and what’s to come?

24 May 2022 By Mark Challinor

Ekstra Bladet prepares for a privacy-centric advertising ecosystem

11 May 2022 By Paula Felps

NTM refreshes its social media strategy, doesn’t focus on pageviews

9 May 2022 By Jens Pettersson

Publisher wonders if Elon Musk will be Loki or Tony Stark

27 April 2022 By Peter Bale

First-party data, newsletters offer ad revenue opportunities to media

26 April 2022 By Mark Challinor

NZME reframes broadband conversation for ad client with empty nester stories

18 April 2022 By Margaret Hawker

News publishers can create revenue, maintain integrity by back-populating native ads

3 April 2022 By Axel Wolrath

Telegraph collects data for newsroom to underpin subscription-first model

21 March 2022 By Michelle Palmer Jones

War in Ukraine is déjà vu with block list advertising issues

15 March 2022 By Mark Challinor

NZME breathes new life into market with a quarterly fashion magazine

7 March 2022 By Katie Mills

Archant excelled during pandemic with focus on its people, ad clients, newsroom

23 February 2022 By Michelle Palmer Jones

India’s competition watchdog follows up on publisher complaints about Google

20 February 2022 By L. Carol Christopher

3 phases take advertising offerings from raw products to profitability

17 February 2022 By Mark Challinor

Is content marketing the new weapon in the advertiser toolbox?

16 February 2022 By Mark Challinor

Is content marketing the new weapon in our advertiser toolbox?

15 February 2022 By Mark Challinor

5 more digital advertising trends that will help define 2022

2 February 2022 By Mark Challinor

Region

Africa East Asia Europe Latin America Middle East North America South Asia South Pacific all regions

Topic

Advertising Audience Business Intelligence Leadership Marketing Newsrooms Product

Sub-Topics

Upcoming Events

See all INMA Events
By continuing to browse or by clicking “ACCEPT,” you agree to the storing of cookies on your device to enhance your site experience. To learn more about how we use cookies, please see our privacy policy.
x

I ACCEPT